In a past event, Samsung Electronics America shared its collaboration with Liberty Media and Las Vegas Grand Prix, Inc., to bring Samsung display technologies to the highly anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023. As the race kicked off on November 18, attendees at the Las Vegas venue and viewers worldwide were treated to the brilliance of Samsung display technologies illuminating the Las Vegas Grand Prix pit building.
The display setup included three extra-large grandstand screens, totaling 3.8 million pixels, strategically positioned to enhance the viewing experience. Among the highlights was a dynamic tight-pitch display serving as a backdrop for the entry escalator. Additionally, a new focal point emerged in the form of an LED display shaped like the F1 logo, positioned atop the 1,000-foot-long pit building rooftop. The luminous LED display was so intense that it had the potential to be visible from outer space.
Noteworthy among the technological innovations was the massive 28,166-square-foot 10mm LED display, boasting over 22 million pixels and spanning 481 feet—surpassing the length of a football field. Mimicking the shape of the F1 logo, this display provided an immersive and close-up viewing experience for remote audiences, with broadcasters leveraging its capabilities to offer captivating perspectives of the race.
Adding to the spectacle was the F1 Escalator Trapezoid, a 1,480-square-foot 3.9mm LED display specifically designed to deliver a “wow” moment. With over 9 million pixels, this escalator display presented stunning content, contributing to the overall visual spectacle of the Formula 1 event. The event marked a significant showcase of cutting-edge display technologies in the context of one of the most anticipated racing events of the year.