Samsung Electronics unveiled its ambitious vision for the future at CES 2024, showcasing how artificial intelligence (AI) will transform our relationship with technology. The company’s “AI for All” vision promises simpler, more intuitive, and convenient experiences across its diverse range of devices and services.
Keynote Introduction: AI in the Background
The press conference kicked off with a keynote address by Jong-Hee Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division. Han emphasized the role of AI in seamlessly enhancing our lives without becoming intrusive. He envisions AI operating “in the background,” learning our preferences and adapting technology to fit our needs without demanding constant attention.
Products and Services Powered by AI
Throughout the event, Samsung showcased a variety of products and services that embody this vision:
- SmartThings Home: A smarter smart home ecosystem that leverages AI to automate tasks, personalize routines, and optimize energy usage. Imagine lights adjusting to your mood, appliances learning your preferences, and the thermostat anticipating your comfort needs.
- Bespoke AI Washer and Dryer: These next-generation laundry appliances utilize AI to personalize washing cycles based on fabric type, load size, and detergent used. No more deciphering laundry symbols or worrying about shrinkage!
- Galaxy Book 3: This AI-powered laptop features a smart assistant that anticipates your needs, suggests shortcuts, and optimizes performance based on your usage patterns. Say goodbye to frustrating tech slowdowns.
- Samsung Health: The popular health and fitness app now integrates AI-powered coaching features that provide personalized workout recommendations and track your progress in real-time. Achieve your fitness goals with the guidance of a virtual coach.
Open Collaboration for Democratizing AI
Han stressed Samsung’s commitment to open collaboration, partnering with industry leaders to develop and implement AI solutions that benefit everyone. By working together, the company aims to democratize AI, making its transformative power accessible to all.
A Glimpse into the Future
Samsung’s vision at CES 2024 paints a picture of a future where technology seamlessly blends into our lives, learning from us and adapting to our needs. With AI in the background, our devices will become even more intuitive and convenient, freeing us to focus on what truly matters.
AI Transforms How We See, Hear, Cook, and Clean
At CES 2024, Samsung unveiled a future powered by AI, where entertainment and home appliances transcend their traditional roles to become intelligent companions. Here’s a closer look at how AI is changing the game:
Here’s a closer look at how AI is changing the game:
Visual Display:
Next-Level Upscaling: Samsung Neo QLED 8Ks, powered by the NQ8 AI Gen 3 processor, boast advanced neural networks and a faster NPU. This translates to low-resolution content automatically upscaled to stunning 8K quality. No more blurry details!
Sports on Another Level: AI Motion Enhancer Pro uses deep learning to identify sports types and enhance visual tracking of fast-moving objects like baseballs and footballs. Get ready for sharper plays and adrenaline-pumping action!
Front-Row Feeling: Active Voice Amplifier Pro analyzes voice and background noise, optimizing the TV listening experience for the ultimate immersion. It’s like being front and center at the stadium or movie theater!
Smarter Entertainment: The refreshed Tizen OS Home personalizes your viewing experience with curated content, service recommendations, and easy access to the latest apps and services.
Enhanced Accessibility:
Sign Language Integration: Samsung’s 2024 TV line-up features a sign language feature, making television more accessible for the hearing impaired.
Audio Subtitles: For those with low vision, the Audio Subtitle feature provides narration of on-screen text, creating a more inclusive viewing experience.
Home Entertainment Reimagined:
- Wireless Cinema Magic: The Premiere 8K, the world’s first wireless connectivity projector, projects up to 150 inches for a cinematic experience at home. Ditch the cables and immerse yourself in the big screen!
- Sound that Blends In: The Music Frame seamlessly integrates into your home as a customizable speaker camouflaged as a picture frame. Enjoy rich sound that perfectly complements your decor.
- Q-Symphony for Enhanced Audio: Q-Symphony technology synchronizes the Music Frame with Samsung TVs and soundbars, delivering powerful bass and immersive surround sound that fills your room.
AI Companions for Smarter Living:
- Ballie 2.0: The friendly AI robot, Ballie, is back, now upgraded as a personalized companion. It interacts with smart devices, performs tasks, and projects information on walls to simplify your daily life.
Kitchen Made AI-Smart:
- Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+: This refrigerator features a 32-inch screen with AI Vision Inside. It recognizes food items, suggests recipes, and helps manage expiration dates. Food waste? Not anymore!
- Anyplace Induction Range: This AI-powered range shares recipes from Samsung Food directly to the cooktop’s display, making meal prep a breeze
Laundry and Cleaning Get a Tech Boost:
- Bespoke AI Laundry Combo™: The AI Hub4 personalizes laundry, remembering your preferences and suggesting cycles. No more deciphering garment care symbols!
- Bespoke Jet Bot Combo™: Upgraded AI Object Recognition on this robot vacuum cleaner allows it to distinguish objects, detect stains, and adjust settings for optimal cleaning, regardless of the floor type.
Samsung and Microsoft Team Up to Make the Galaxy Book4 Your Most Intelligent Laptop Yet
Samsung has unveiled the Galaxy Book4 series, its most AI-ready laptop lineup to date, built in collaboration with Microsoft to push the boundaries of PC capabilities. This partnership has resulted in innovative new connectivity features that make the Galaxy Book4 a seamless, intelligent, and adaptable computing solution.
One PC, Many Possibilities: Powered by Microsoft Copilot, the Galaxy Book4 integrates seamlessly with other Samsung devices, creating a unified experience that feels like using a single powerful machine. Imagine reading and sending text messages from your phone directly on your PC, without needing to touch your phone or open any apps. Copilot uses AI to bridge the gap between devices, letting you access and interact with your phone’s information swiftly and intelligently.
Transform Your Smartphone into a Powerful PC Webcam: Say goodbye to grainy webcam calls! The Galaxy Book4 series lets you turn your Samsung Galaxy smartphone’s powerful camera into a high-resolution PC webcam. Switch between front and rear cameras with ease, and enjoy features like Background Blur and Auto-framing for professional-looking video calls in any environment.
More to Come: Samsung and Microsoft’s collaboration is still ongoing, promising even more intelligent features for the Galaxy Book4 series in the future. The initial wave of connectivity features will be available starting from March, opening up exciting possibilities for seamless productivity and communication.
Beyond Smartphones: The Galaxy Book4’s connectivity magic extends beyond smartphones. Use your Tab S9 Ultra as an additional PC monitor for extra screen real estate, or experience crystal-clear, low-latency sound when pairing your PC with Galaxy Buds2 Pro.
SmartThings Gets Smarter: AI Transforms Your Home into a Personalized Assistant
Samsung’s vision for SmartThings is clear: the more we connect, the smarter our homes become. And driving this evolution is the power of AI.
Spatial AI: Your Home Remembers
Imagine devices that understand your space and routines. That’s the promise of Spatial AI. Think robot vacuums mapping your floor plan with LiDAR, creating a digital replica on your phone or TV. Need to locate a misplaced remote? Just ask! And thanks to a 3D Map View coming in March, navigating your smart home will be even more intuitive.
Sharing the Smarts: Personalized for Everyone
SmartThings isn’t just for you anymore. A simple QR code lets family and friends seamlessly join your connected ecosystem, crafting their own personalized routines and schedules. This is a home that adapts to everyone’s needs.
AI Protects: Safety at Your Fingertips
SmartThings watches over you. Smart sensors and AI can detect an unexpected fall and send alerts to loved ones, ensuring help is always a heartbeat away. Your furry friends won’t get lost either: Galaxy SmartTag2 keeps track of their adventures and stores vital information, giving you peace of mind.
Bixby’s Big Brain: One Voice, Seamless Control
Bixby is no longer just a voice assistant. Enhanced AI lets it understand your location and activities, directing commands to the most relevant device. Need music while following a recipe on your Family Hub™? Just say “Hey, Bixby!” and your smart speaker takes over, leaving the recipe untouched.
TV Transforms, Home Evolves
Samsung Daily+ transforms your TV into a smart home hub. Video calls with ConnecTime, Vet consultations on the big screen, or Workout Tracker data synced to your smartwatch – your TV connects you to everything important. And when it’s off, Samsung Now+ keeps you informed with weather updates or live security camera feeds, accessible through voice commands, bringing SmartThings convenience right to your fingertips.
Samsung Drives Innovation: Smart Homes and Connected Cars Take the Wheel at CES 2024
Samsung isn’t just pushing boundaries in the living room; it’s hitting the gas pedal in the automotive industry too. At CES 2024, the tech giant unveiled exciting advancements, including a game-changing partnership with Hyundai Motor Group and deepened collaboration with HARMAN, all focused on making driving smarter and homes more connected.
Home To Car, Car To Home:
Samsung and Hyundai Motor Group have joined forces, signing a memorandum of understanding that unlocks a world of convenience through your SmartThings app. Imagine pre-heating your Hyundai, Kia, or Genesis before stepping outside just by using your voice. Or, arriving home and having the garage door open automatically as you pull in. This two-way street of connectivity gives you complete control over your home and car, all from the comfort of your driver’s seat or living room.
HARMAN: Amplifying the In-Car Experience:
Samsung’s longstanding partnership with HARMAN is reaching new heights, introducing features that make driving safer, smarter, and more personalized.
Ready Care: This safety guardian uses AI to monitor your alertness and movements, offering personalized reminders and alerts to combat fatigue. Even better, it can distinguish between adults and children, adapting airbag deployment for optimal protection.
Ready Vision: Ditch the clunky maps and get real-time route updates, recommendations, and nearby points of interest projected directly onto your windshield with Ready Vision’s intuitive augmented reality display. No more squinting at phone screens – this information is conveniently in your line of sight, keeping your eyes on the road.
Ready Upgrade: Say goodbye to cars aging like smartphones. Ready Upgrade allows automakers to regularly update your vehicle’s hardware and software, ensuring your ride stays modern, efficient, and relevant for years to come.
A Seamless Tech Ecosystem:
Samsung and HARMAN’s collaboration goes beyond individual features. They’re creating a seamless ecosystem where all the in-car technology works together flawlessly. Whether it’s adjusting climate control based on your preferences or seamlessly transferring navigation routes between your phone and car, the experience is smooth and intuitive.
Samsung Prioritizes Trust in a Hyper-Connected Future
As our lives become increasingly woven into a tapestry of interconnected devices, trust becomes more precious than ever. At CES 2024, Samsung reaffirmed its commitment to safeguarding this trust by showcasing its robust security solutions for a future powered by AI.
Shin Baik, the voice of Samsung’s Mobile Experience Security Team, painted a clear picture: in this hyper-connected era, security is not an afterthought, it’s the bedrock. That’s why Samsung Knox Matrix, the company’s flagship security solution, has evolved into a vigilant guardian, offering end-to-end encryption across a growing ecosystem of Galaxy smartphones and smart TVs. Imagine your devices working in concert, actively monitoring each other’s health, and instantly isolating any potential threats before they can cause harm.
But security isn’t just about shielding individual devices; it’s about protecting the sensitive information we entrust to them. Recognizing this, Samsung has expanded the reach of Knox Vault, its digital fortress, to encompass a broader range of devices connected through the SmartThings platform, including the stunning Samsung Neo QLED 8K TVs. Now, your most valuable data finds refuge in a secure enclave, even as you enjoy the seamless connectivity of your smart home.
And for those who demand even greater control over their privacy, Samsung extends a hand of collaboration. By partnering with leading tech companies, Samsung empowers users to tailor their security and privacy experiences to their unique needs. This isn’t one-size-fits-all; it’s a personalized approach to trust, where you choose how much you share and with whom.
Samsung Goes Green and Inclusive: Technology for a Sustainable and Accessible Future
At CES 2024, Samsung wasn’t just unveiling flashy gadgets; it was showcasing its commitment to a more sustainable and inclusive future. Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, outlined the company’s impressive strides in responsible materials, energy management, and accessibility.
Giving Waste a Second Life: Samsung is embracing a circular economy, weaving recycled materials into its products. Plastic from discarded fishing nets now finds a new purpose in Galaxy devices, while recycled plastic graces TVs and aluminum gets a second chance in Bespoke refrigerators. The Certified ReNewed program gives pre-loved phones a new life, offering affordable options for consumers. And for those with a creative streak, Galaxy Upcycling encourages giving old phones a whole new lease on life.
AI: Your Eco-Partner: Technology isn’t just about convenience; it can be a powerful tool for sustainability too. Samsung’s AI-powered features like SmartThings AI Energy Mode automatically optimize energy usage, helping users save electricity and shrink their carbon footprint. This is a win-win: simpler lives and a healthier planet.
Home and Car, Hand in Hand: Samsung’s partnership with Tesla takes SmartThings Energy beyond the walls of your home. Now, your Tesla EV, Powerwall battery, and Solar Inverter work seamlessly with SmartThings, empowering you to manage your energy like never before. Imagine SmartThings Energy alerting you to potential storms through your Tesla app, connected TV, and phone, or helping you prepare for outages by optimizing your Powerwall’s usage.
Tech for Everyone: Samsung believes technology should be for everyone, not just the tech-savvy. New features like digital appliances that respond to hand gestures make life easier for those with limited mobility. Mobile devices now automatically generate captions during calls, and TVs boast an AI-powered text-to-speech feature that reads subtitles aloud. And for those with low vision, Samsung’s Relumino Together mode on TVs ensures everyone can enjoy the same show, side by side, with or without visual adjustments.
Samsung’s CES 2024 wasn’t just about the latest gadgets; it was a glimpse into a future where technology empowers us to live more sustainably, inclusively, and responsibly. From recycled materials to AI-powered energy management and accessible features, Samsung is paving the way for a brighter future for all.
