The 1960’s classic style MAD Bar & Lounge in NYC will transport guests back to the “Golden Age of Advertising”

NH Collection New York Madison Avenue Hotel is announcing the opening of the MAD Bar & Lounge.  Located in the lobby, the 1960’s classic style MAD Bar & Lounge features meticulously curated décor intended to transport guests back to the “Golden Age of Advertising,” while its cocktail menu is a nod to the days of the three-martini lunch. It’s also the perfect meeting place for a pre- or post-theater drink, as the bar is steps away from Times Square and the hotel is dedicated to supporting its neighboring Broadway community.

With its luxurious velvet bar stools and swinging ’60s sophistication, the MAD Bar & Lounge hearkens back to an era where happy hour meant dressing up.  The space also features seating areas and sofas that invite guests to sink in for the perfect sip.   The bar is a vibrant and integral piece of the experience, just right for get togethers with friends, family, or colleagues and for people watching, catching up on work, or discovering a new book.  In addition to the bar, guests can enjoy a variety of lobby working spaces, cozy areas to relax around two fireplaces, and a sunken piano lounge with plush seating.

Mixology at the MAD Bar & Lounge is focused on traditional cocktail mixing combined with the taste of the present.

• The Mr. Anejo Manhattan is a take on the traditional Manhattan where the main beverage, whiskey, has been substituted by Anejo Tequila along with the added warm flavor of Licor 43.   

• A Ron Rum Negroni is made with Rum, Aperol and a dash of Creme de Cacao.   

• The Lavender 75 is an interpretation of the classic high-powered cocktail, but with lavender as the floral note instead of violet. It is topped off with a splash of Champagne for a sophisticated finish and served in flute. 

Small bites at the MAD Bar & Lounge, such as burrata, charcuterie and gelato are provided by Serafina, which will open its full-service restaurant within NH Collection New York Madison Avenue Hotel in 2022.