HomeNewsTechnologyMeta Verified: The new blue checkmark for Facebook and Instagram users

Meta Verified: The new blue checkmark for Facebook and Instagram users

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Meta, the parent company of Facebook, has recently launched Meta Verified, a new service that offers users various benefits, including account protection and direct support. To subscribe, users must provide a government-issued ID that matches their Instagram or Facebook profile name and photo to verify their identity. Once verified, users cannot change their profile name, photo, username, or date of birth without going through the Meta Verified subscription and verification application process again. Moreover, users must subscribe to Meta Verified separately for both Instagram and Facebook.

Meta Verified is currently available only in the United States, Australia, and New Zealand and is intended for users who are at least 18 years old. The subscription service is not yet available in all regions or for businesses. To sign up for Meta Verified, users should go to ‘Settings’ on their Instagram or Facebook account, click on ‘Accounts Center,’ and select ‘Meta Verified’ if it’s available for their account. Users must choose their preferred payment method for the monthly subscription fee and complete the verification process by providing a government-issued photo ID. The subscription fee is $14.99 USD/month for iOS/Android and $11.99 USD/month on the web (for Facebook only).

Users can join the waitlist to sign up for the subscription service online starting today. Apart from the monthly fee, users must be at least 18 years old and complete the verification process by providing a government-issued photo ID to confirm their identity. Two-factor authentication is also required, and subscribers cannot change their profile name, photo, username, or date of birth without going through the verification process again.

Previously, blue checkmarks were only available to public figures such as politicians, actors, musicians, athletes, and journalists. However, Meta has now introduced the subscription-based Meta Verified service, which offers similar verification benefits to all users.

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While Meta has not charged customers for most of its services since its establishment, it seems that this is changing. It’s worth noting that Meta and Twitter aren’t the only companies that have introduced subscription services, as Snap launched its subscription service last year, which has already attracted 2.5 million paid customers.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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