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Banyan Tree AlUla celebrated its grand opening with a concert by Mariah Carey

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Banyan Tree AlUla hosted its grand opening with a special private concert by music legend Mariah Carey.  The event was attended by celebrities and personalities, including Aseel Omran, Deema Bayyaa, Dilan Çiçek Deniz, Dorra Zarrouk, Lojain Omran, Mona Kattan, Stephanie Saliba and Jumana Mourad.

It was an exclusive weekend to discover the destination and the luxury of Banyan Tree AlUla, where they were welcomed with unique experiences showcasing the resort’s private villas and the stunning Ashar Valley.

Banyan Tree AlUla
Banyan Tree AlUla

The evening concluded with a dinner menu designed by Banyan Tree AlUla’s Executive Chef Ricardo Lujan, showcasing dishes from Banyan Tree’s signature Thai restaurant Saffron with traditional Saudi twists, fusing both in harmony.  Putting a spin on Khao Soi curry, Chef Lujan created The King Crab Khao Soi Dumpling with a handmade, fresh rice paper roll filled with King Crab and authentic Khao Soi curry sauce. The Lamb Massaman Curry, one of Saffron’s most iconic dishes, highlighted the bold influences of Thai cuisine and the rich ingredients native to AlUla. 

The all-villa resort is built around three concepts: In-villa, In-valley, and En-voyage.  From massages in secluded caves and soothing sound baths under the stars to picnics in the sky aboard a floating hot air balloon, there are plenty of activities for travelers to enjoy.

Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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