In April, Gothenburg’s new experience center, World of Volvo, opened its doors. Designed by the international architectural firm Henning Larsen, the 22,000-square-meter building integrates technological innovations, iconic Volvo vehicles, cultural events, and culinary experiences. Its architecture, symbolizing a world without boundaries with nature at its core, was envisioned with a strong focus on sustainability and innovation from the start.
Henning Larsen, chosen as the architectural partner, applied its expertise in knowledge-based and innovative design to create this landmark. Martin Stenberg Ringnér, Associate Design Director at Henning Larsen, explains the aim was to craft an integrated space for meetings and experiences through organic design.
World of Volvo breaks traditional architectural conventions by prominently featuring wood as a primary building material, emphasizing environmental sustainability. Understanding Volvo’s history and its role in Swedish life was crucial in the design process. The Swedish Right of Public Access, “allemansrätten,” served as a framework, with Swedish culture and the freedom to access natural spaces inspiring the architecture.
This project not only marks a new chapter for Volvo in Gothenburg but also stands as a milestone in Swedish design and architecture.
