H&M is announcing a collaboration with the Tokyo luxury label TOGA. Founded in 1997 by Yasuko Furuta, TOGA has gained critical acclaim and a devoted international fanbase for its experimental takes on wardrobe classics, defined by a genderless, fiercely individual approach to fashion. The collection will comprise exciting reimaginings of TOGA’s archival hits for men and women, given contemporary twists.
Yasuko Furuta has built her brand on playful but cool pieces that explore sensuality in unusual ways, and this collection is true to her founding mission of exploring new ideas that become future standards. TOGA favorites — hybridized trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring — are all at play in the TOGA ARCHIVES x H&M collection.
Limited Edition TOGA ARCHIVES x H&M collection 
Limited Edition TOGA ARCHIVES x H&M collection
For women, classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing; meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear. For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.
The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and at hm.com from September 2.
