Scotch & Soda reveals the opening of its largest store worldwide

Amsterdam-born lifestyle fashion brand Scotch & Soda reveals today the opening of its largest store worldwide in The Netherlands, also known as Den Bosch.  The store is housed in a former theatre build in 1919 in the Amsterdamse School style by the architect A.J. Hekker, which became a cinema after World War II, known over the years as the “Luxor Theatre.”

Scotch & Soda largest store features 3 floors and 510 square meters of space, carrying all the brand lifestyle collections, including womenswear, menswear, kidswear, footwear, eyewear, fragrances, as well as the brand’s premium denim line “Amsterdams Blauw.”  A reservations-only lounge with a private dressing room will be available at this store.  In addition, the store’s bar is serving complimentary soft drinks.  For families with children, there is a dedicated family fitting room with an art wall and series of laughing mirrors. 

The opening of the Den Bosch store follows the recent openings of two Scotch & Soda locations earlier this month, in Utrecht and the Westfield Mall of the Netherlands in Leidschendam, together with the launch of its new brand identity with a new logo.  The company also announces an additional of 12 new brick-and-mortar stores and 12 shop-in-shops will be open worldwide before end of October.  The openings will be in the USA, Germany, France, Israel, Australia, Middle East, Ukraine, Poland, Switzerland and Sweden.  In June, Scotch & Soda will expand its presence in China and Italy with the opening of showrooms in Shanghai and Milan.

All facades and interiors will carry the new brand identity and play on muted tones, combined with pop accents of sunshine yellow, rose pink, and burgundy. Bespoke fixtures in aged brass, textured tiles, marble, powder-coated steel and a custom bar, as well as selected vintage furniture and wallpapers designed in-house complete the design concept of the new stores. In addition, all new stores are fitted with LED lights, FSC wood herringbone flooring and new hangers made of recycled materials and selected soft furnishings such as sustainable rugs woven in ECONYL, made from regenerated nylon.