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Russia Pavilion: culture, art, media, technologies and innovation

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Arts and culture have a unique power in bringing people together in a world newly redefined by the COVID-19 pandemic, Russian arts and culture experts have asserted. The comments came as Russia hosted Russia: Culture, a unique event illuminating the best of the country’s culture, art, media, technologies and innovation at Dubai Exhibition Centre, Expo 2020 Dubai. 

Fatima Mukhomedzhan, Deputy Director of the Art, Science and Sport Charity Foundation, said: “Culture [has] always had the role of bridging, of [fostering] dialogue between nations. And now it just makes our lives easier, and more open because – through cultural projects – we can be in contact with other people [and] other nations… Culture surely helps people to feel more free.”

Katerina Novikova, Press Secretary, Bolshoi Theatre, said: “Culture brings us together. And these international events [such as Expo 2020 Dubai] allow us to experience each other’s cultures and meet each other in person.

“I’m very happy that this kind of event exists and I hope that, by the end, there’ll be some fantastic statistics of how many people visited Expo 2020 from different countries, [as well as] local visitors, and had this unique experience.” 

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Russia: Culture hosted a variety of representatives across Russian culture, art, media, technologies and innovation, including Azariy Plisetskiy, dancer, choreographer and ballet teacher, and brother of Russian ballet legend Maya Plisetskaya; David Mansfield, Director of Dubai Opera; and Sergei Tchoban, the Russian-German architect behind the Russia Pavilion at Expo 2020.

Sergei Tchoban said: “Nowadays, I think this exchange [of cultures] begins to be even more important after COVID times, with all the restrictions.”

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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