Lamborghini exhibition during 2021 Milano Design Week

Lamborghini showcases the Countach LPI 800-4 in Superstudio Più, Via Tortona 27 during the 2021 Milano Design Week.

The exhibition space also house the historic Countach LP400; the Aventador Ultimae – the final Aventador edition and a car that celebrates the naturally aspirated V12, and a space dedicated to design collaborations with Tecnomar and iGuzzini.

CRA-Carlo Ratti Associati has designed the exhibition venue in the heart of an art gallery.  Three different Lamborghini cars are located within separate “dynamic boxes” veiled with curtains. While the pavilion becomes slowly animated with atmospheric lighting, a carefully crafted sequence of video projections, motion graphics and soundscapes are played to evoke the character and iconic silhouettes of the cars.

On display, visitors will also find the Scribit, a write-and-erase robot that can turn any vertical surface into an interactive canvas to display graphic and textual content.  At the Lamborghini pavilion, Scribit will sketch the decades-long evolution of Countach in real time.

An area of the venue will host the model 1:6 of Tecnomar for Lamborghini 63, the recently-presented motor yacht.  Last but not least, the event also focuses on the partnership with iGuzzini. In conjunction with Centro Stile Lamborghini, a new lighting solution has been devised and created: Mya is a table lamp with high visual performance, created to be personal, customizable and therefore an exclusive piece for those who choose it. Its name “Mya” underlines the possibility of configuring the lamp according to personal preferences, aligning with the “ad personam” philosophy with which Automobili Lamborghini designs and manufactures its super sports cars. Mya is a unique piece of furniture: an imaginative product of style, art and elegance that recalls Lamborghini design elements in the name, such as the iconic “Y”.

The exhibition is open to public as follows:

September 5-9, 2021, 11 am – 9 pm

September 10, 2021, 11 am-5 pm