FRED is presenting a retrospective exhibition entitled “FRED, Joaillier Créateur depuis 1936” at the Palais de Tokyo in Paris until October 24. This immersive journey brings together nearly 450 iconic jewels and objects, along with 300 archive documents from the jeweler’s heritage, private collections and friends of the Maison, culminating in a passionate quest inspired by a desire to share the secrets of Maison’s masterpieces.
FRED’s magnificent expertise and creations unfold throughout twelve themed rooms. The journey begins with the era of the famous Soleil d’Or, a yellow diamond of over 100 carats, displayed in public for the very first time. The visit continues with other emblematic pieces from the Maison, from precious stones and pearls to the celebrated gold and steel Force 10 bracelet, as well as Fredy’s figurines set with gold, pearls or multicolored gemstones. In an adjoining room, visitors also discover collaborations with artists such as Jean Cocteau or Georges Braque, as well as star turns by Fred creations on red carpets and at royal courts.
The exhibition also pays tribute to founder Fred Samuel with a moving “souvenir” album retracing his youth and initial steps in the world of jewelry. An eternal optimist and early member of the French Resistance, Fred Samuel embodied a philosophy shaped by joie de vivre, light and a smiling readiness to eschew convention that continues to inspire the Maison today.
The exhibition is accompanied by an online version at www.fredexhibition.com.
VIRTUAL TOUR Link: https://www.fredexhibition.com/INT_EN/experience/room/soleil-d-or