CONCEPT
Following the first collection which used the letters “A” from Ader and “Z” from Zara as a framework symbolizing the beginning and end, the brands’ second offering extends the concept to highlight the cyclical nature of all things.
The beginning and the end repeat indefinitely, another beginning awaits us at each end pointing to the infinite possibilities, passions, and attitudes of youth across the flow of time: past, present, and future.
ADER ERROR and ZARA are organically connected from the beginning to the end to create new ideas, philosophies, and cultures. In the end, the cycle of A-Z intuitively shows the meeting of the two brands and the footprints of their identities.
Following the ‘Be Generation AZ’ collection, a new circular graphic features across ADER x ZARA’s second offering, fusing the letters A and Z encircled with the alphabet emphasizing the idea of being connected in an infinite cycle of A to Z. Key words to characterize the collection include cycle, repetition, and infinity, all conveyed through this new graphic identity.
COLLECTION
Suiting including styles in grey pinstripe, grey checkered, and navy are worn with chunky loafers and relaxed boots. The deep blue of the A to Z logo appears on T-shirts and oversize sweatshirts, and is contrasted with other vibrant tones when worn with a long wool coat in vibrant orange or a down jacket detailed with bright green brushstrokes.
Denim is offered two ways – patchworked or pleated with raw hems. Other key styles in the collection include a polo shirt, an oversized stripped blue button down, two patchworked jumpers, a black bomber, and an update on the puffer jacket: one collarless and the other with a checkerboard motif.
Inspiring from ADER ERROR’s unique silhouette and combining the carefully designed details with a fun, spirited mood, the collection is completed with accessories including a nylon rucksack among other uniquely shaped bags, simple and pleated caps, and glasses.
The “Cycle A to Z” Collection will be available online and in selected stores in South Korea, Spain, Germany, Mainland China, UK, Denmark, France, Italy, Netherlands, Norway, the United States and Japan starting on 1 December.
POP-UP
An experimental pop-up exhibition designed under the direction of ADER ERROR around the concept and storytelling artwork of this collection will be held at BEIZIK STUDIO in Seoul, Korea, and in Rivoli 88, Paris. From November 30th to December 4th, visitors will be able to experience a digital media exhibition, which combines fashion and technology. Featuring different artworks, each content placed in the space expands virtual universes and reality without boundaries.
ZEPETO
As with the initial collaboration, a digital selection of garments, accessories, and additional items from this collection will be available to purchase in the Metaverse from December 1st, allowing users to complete an immersive experience in Zepeto.