Yoshiki’s high-fashion brand, Maison Yoshiki Paris, made its debut on February 20 as part of Milan Fashion Week Fall/Winter 2024/25. The show amazed the fashion media and industry audience gathered at Bocconi. Yoshiki assembled a top team, including renowned fashion stylist Carlyne Cerf de Dudzeele, casting director Maida Gregori Boina, hairstylist Odile Gilbert, makeup artist Kabuki, and development director Kuki de Salvertes. The debut featured 37 looks of apparel, accessories, and shoes.
Maison Yoshiki Paris represents Yoshiki’s fusion of fashion, design, and lifestyle, building upon his previous brand Yoshikimono, which focused on contemporary kimono artistry. The new brand embraces sustainability, upcycling, short production cycles, and genderless designs. Inspired by his upbringing in a luxury kimono business and his admiration for avant-garde fashion, Yoshiki aims for Maison Yoshiki Paris to cater to diverse client desires, starting with a women’s ready-to-wear line and expanding to include accessories like sunglasses and underwear.
The brand’s debut show during Milan Fashion Week aimed for an edgy, spectacular impact, showcasing a collection of 37 looks featuring elongated, structured silhouettes in black with red accents. Materials ranged from silk to faux fur, denim, and oversized sequins, reflecting a contemporary, rock ‘n’ roll aesthetic. Handmade accessories included boots, glasses, gloves, and jewelry, with sneaker collaborations with Grounds. Future muses and ambassadors will be chosen from the new generation of artists and singers.
Beyond fashion, Maison Yoshiki Paris will extend into lifestyle collaborations, such as a forthcoming collection of glassware in partnership with Baccarat, reflecting Yoshiki’s vision for offering prestigious experiences to his guests.
A limited selection of Maison Yoshiki Paris items will soon be available on the official website: https://www.maisonyoshikiparis.com/.
The debut of Maison Yoshiki Paris was accompanied by a dramatic and edgy soundtrack, with an onstage performance by Yoshiki himself.
Set List:
- Church organ music with Italian narration, composed and written by Yoshiki, introducing Maison Yoshiki Paris.
- EDM music composed by Yoshiki.
- EDM music composed by Hiroshi Fujiwara and Yoshiki.
- Bach – Prelude in C Major, orchestral arrangement by Yoshiki.
- “Nessun dorma” from Puccini’s opera Turandot, arrangement by Yoshiki.
Production Credits:
- Styling: Carlyne Cerf de Dudzeele
- Hair: Odile Gilbert
- Makeup: Kabuki
- Casting: Maida Gregori Boina
- Production: Fasten Seat Belt
Collaborations:
- Sneakers: Grounds x Maison Yoshiki Paris
- Shoes: Adult Antwerp x Maison Yoshiki Paris
- Jewelry: Archived Prototypes x Maison Yoshiki Paris
- Eyewear: Thierry Lasry