HomeFashionStyleIntroducing VIITA x Bugatti Smartwatch Collection

Introducing VIITA x Bugatti Smartwatch Collection

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Today, Bugatti is announcing its new Bugatti smartwatch line, created with VIITA Watches. The three new Bugatti smartwatch models are named in tribute to the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo.

VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Le Noire
VIITA x Bugatti Smartwatch – Bugatti Ceramique Edition One Le Noire (Photo: Bugatti)

Each of the new Bugatti smartwatch models offers technical features such as 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. 

VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Pur Sport
VIITA x Bugatti Smartwatch – Bugatti Ceramique Edition One Pur Sport (Photo: Bugatti)

For personalization, you have the option to select Bugatti rubber wrist strap or titanium strap.  The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel.  The bezels for all three models are made of scratch-resistant ceramic, finished by hand in a production process lasting 20 days.

VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Le Noire
VIITA x Bugatti Smartwatch – Bugatti Ceramique Edition One Le Noire (Photo: Bugatti)

A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.  The GPS sensor has been developed for the Bugatti smart-watch and houses among the watch’s 1,000 packaged components.  Wearers taking it to the racetrack can have their lap times and acceleration values logged automatically by the GPS sensor. 

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VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Divo
VIITA x Bugatti Smartwatch – Bugatti Ceramique Edition One Divo (Photo: Bugatti)

The watch features a high definition 390×390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass. You can use over 10 watchface designs on all 3 watch models. The display on times can be set individually for both normal operation and sport mode. In sport mode, an always-on setting is also possible. For answering calls, you can put the phone on silent and see on the watch who is calling and be alerted by gentle vibrations.  You also have the option to deactivate this feature.

  • VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One
  • VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Dual Sensor
  • VIITA x Bugatti Smartwatch - Bugatti Ceramique Edition One Le Noire

Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. A battery charge from 0-80% takes about 45 minutes and from 0-100% is approximately 75 minutes. 

VIITA x Bugatti Smartwatch box
VIITA x Bugatti Smartwatch box (Photo: Bugatti)

What’s in the box?

Bugatti Ceramique Edition One Smartwatch, an additional bezel, 2 watch straps (Titanium and Silicone), a Bugatti wood box, a bezel screwdriver, a 5-Year-Warranty-Card, a magnetic USB-C-Charger, a Bugatti microfiber watch cleaning cloth, a bezel leather case, the user manual and for the titanium bracelet a length adjustment tool.

The watch supported iOS 13.0 and Android 7.0 

Languages: French, Italian, German, English, Spanish

  • VIITA x Bugatti Smartwatch app screen
  • VIITA x Bugatti Smartwatch app screen
Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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