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Vietnam’s Economic Transformation: The Hyosung Story

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Chairman Hyun-joon Cho played a pivotal role in designating Vietnam as Hyosung’s second global advance base. Since the mid-2000s, he recognized the need for a bridgehead to address rising cost burdens and began paying attention to Vietnam’s growth potential. He formulated a strategy to maximize Vietnam as a production base for key items and gradually implemented this plan. Consequently, a Hyosung subsidiary was established near Ho Chi Minh City in the Nhơn Trạch Industrial Zone in Dong Nai Province in 2007, followed by another subsidiary in Dong Nai in 2015. In Vietnam, Hyosung currently manufactures spandex, tire cords, steel cords, technical yarns, and power transformers.

Chairman Cho actively pursued mutually beneficial growth with Vietnam. In 2007, when Hyosung initially invested in Vietnam, the Nhơn Trạch District was predominantly underdeveloped, with most residents reliant on farming for their livelihoods. Hyosung transformed the landscape by establishing a factory in the area and providing jobs to many locals. After the establishment of Hyosung’s production base, the region flourished into an economic center with thriving shops and markets. The Vietnamese government responded by improving infrastructure in the industrial zone, constructing roads and power facilities.

Chairman Hyun-joon Cho from Hyosung in Vietnam
Chairman Hyun-joon Cho from Hyosung in Vietnam

Furthermore, Chairman Cho consistently emphasized the importance of maintaining friendly relations and enhancing business cooperation with Vietnam. He engaged in discussions with Nguyen Xuan Phuc, the Prime Minister of Vietnam at that time, in 2016 and 2018, focusing on plans for further collaboration, which included venturing into the local infrastructure construction market and initiating new investment projects. In June 2019, he extended his global field management efforts by meeting with Vuong Dinh Hue, the Deputy Prime Minister for Economic Affairs of Vietnam at that time.

More recently, in commemoration of the 30th anniversary of diplomatic relations between South Korea and Vietnam, Chairman Cho met with President Nguyen Xuan Phuc to explore opportunities for expanding business. Chairman Cho expressed, “Vietnam represents a critical global integrated base for all of Hyosung’s core products.” He added, “I hope that Hyosung can sustain a friendly relationship with Vietnam to further strengthen our business cooperation.”

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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