In a collaboration that melds international icon Jay Park with the renowned streetwear brand VANDYTHEPINK, an exclusive capsule collection was unveiled, timed to coincide with the U.S. launch of Jay Park’s ‘Won Soju’ brand. This limited-edition release showcased a range of t-shirts featuring Won Soju motifs in black, white, and blue shades, accompanied by an exclusive trucker hat and varsity jacket exclusively reserved for friends and family. Remarkably, the collection made its official debut on September 11th at 1 PM EST via onvandylab.org/ and astonishingly sold out within mere minutes.
Jay Park, a luminary in the hip-hop and popular music scenes in South Korea, has transcended musical genres, leaving an indelible mark. He achieved the distinction of becoming the first-ever Asian artist to sign exclusively with ‘Roc Nation,’ underlining his status as a globally acclaimed artist. Alongside his roles in founding AOMG, H1GHR MUSIC, WONSOJU, and MORE VISION, Jay Park showcases his production skills by releasing a diverse range of music, collaborating with other artists, and mentoring on various domestic and international music competitions. He is dedicated to nurturing and contributing to the success of idol groups, leveraging his wealth of experience and expertise.
Both Jay Park and Junghoon Son, the visionary behind VANDYTHEPINK, share Korean-American heritage and have forged distinctive paths to make significant impacts in their respective domains. Vandy’s audacious and unique designs seamlessly complement the bold and distinct flavor of Won Soju, resulting in an energy-infused collection. The realization of this collaboration represents a dream come true for Junghoon, and it may well mark the beginning of an exciting series of partnerships between these two trailblazers.
The capsule collection comprises:
– Won Soju T-shirt (Blue/White) – Public release on https://www.onvandylab.org/ (sold out)
– Won Soju T-shirt (White) – Public release, soon available at https://wonsoju.com/ (TBA)
– Won Soju T-shirt (Black) – Exclusively for friends and family
– Varsity Jacket – Exclusively for friends and family
This capsule collection follows Jay Park’s celebration of the U.S. launch of Won Soju in Los Angeles, CA, where he introduced Won Soju to the American market. The event, hosted at the prestigious Intercrew LA, featured a Won Soju ice bar, a special performance by Jay Park, beatboxer KRNFX, and exclusive gift bags featuring items from the VANDYTHEPINK collection.
‘Won Soju,’ a testament to Jay Park’s dedication to exceptional craftsmanship, has officially expanded its distribution across the U.S., making it available in over 100 premium establishments, including restaurants, liquor stores, and supermarkets, in New York, New Jersey, California, Washington, and Georgia. For those seeking the convenience of online shopping, Won Soju can be acquired through renowned liquor retailers TIPXY and Woorisoul, ensuring doorstep delivery anywhere in the United States.
