Get ready to see the road like never before! BMW has taken the wraps off the XREAL Air 2, a pair of augmented reality (AR) glasses that seamlessly blend the real and virtual worlds, redefining the driving experience for both drivers and passengers.
Imagine navigating city streets with turn-by-turn arrows projected onto your vision, or receiving real-time alerts about potential hazards like slippery patches or slow-moving vehicles. The XREAL Air 2 does this and more, acting as your ultimate co-pilot, always keeping your eyes on the road.
But the benefits of AR in driving extend far beyond just the driver. Passengers can also enjoy immersive experiences, thanks to BMW’s long-standing commitment to AR/MR technology. Stable content display ensures a comfortable viewing experience even in challenging driving situations, whether you’re catching up on movies, playing games, or simply soaking in the virtual scenery.
With nearly 70 patents filed for innovative extended reality applications, BMW’s dedication to pushing the boundaries of in-car tech is clear. And the XREAL Air 2 glasses are just the beginning.
Here are some of the ways BMW is leading the way in XR automotive applications:
- MINI Augmented Vision: This project overlays driving information like speed, fuel level, and navigation directions onto the windshield, keeping your eyes on the road.
- Meta Reality Labs Collaboration: BMW and Meta are working together to develop even more immersive AR experiences for drivers and passengers.
- M Mixed Reality Driving Experience: This concept car features AR displays throughout the cabin, creating a truly futuristic driving experience.
Watch the video demo to see the XREAL Air 2 in action:
This exciting announcement from BMW at CES 2024 marks a significant leap forward in the world of automotive technology. The XREAL Air 2 glasses have the potential to revolutionize the way we drive, making our journeys safer, more informed, and even more entertaining.