The Amundi Evian Championship, known as golf’s first Major to be held in continental Europe, holds a significant place in the women’s game. The tournament takes place at the beautiful Evian Resort Golf Club in France, situated between the serene Lake Geneva and the majestic Alps, providing a fitting venue for such a prestigious championship and its talented participants. This year’s edition is scheduled from 27th to 30th July.
Since its debut in 1994, the event has steadily grown in prominence, establishing its own unique history. Rolex has been a key partner and Official Timekeeper for The Amundi Evian Championship since 2000, demonstrating their enduring commitment to women’s golf, which dates back to 1980 when they joined forces with the Ladies Professional Golf Association (LPGA).
Many successful moments have unfolded at The Amundi Evian Championship for Rolex Testimonees, including the two-time champion Annika Sörenstam (2000, 2002). Considered one of the greatest golfers in women’s golf history, she set a standard of excellence that inspires the present generation of players.
Annika Sörenstam fondly recalls her experiences at the championship, stating, “It was one of my favorite tournaments on the LPGA Tour. The championship showcases the incredibly beautiful landscapes of Evian-les-Bains, and the quality of services surrounding the golf is top-notch. The course demands technical skill and precise control over your game, emphasizing accuracy over power due to the undulating fairways.”
This year, fellow Testimonee Brooke Henderson aims to follow in Annika’s footsteps and win her second crown at Évian-les-Bains. Brooke, the defending champion, secured her second Major title in 2022, making her the first LPGA player to start any Major with successive rounds of 64. Ahead of this year’s tournament, Brooke expressed her excitement, acknowledging the unique challenges posed by the course’s varying slopes but also her determination to perform well again.
Notable Testimonees who have triumphed at this visually captivating venue include Lydia Ko (2015), Suzann Pettersen (2013), and Anna Nordqvist (2017). Lydia Ko, recalling her first Major victory, holds a special place in her heart for The Amundi Evian Championship, feeling the tremendous support from the crowds, almost like playing in front of her own family. She aspires to join Annika Sörenstam as a multiple-time winner of the tournament, a goal she eagerly pursues in this year’s edition.
For over 40 years, Rolex has been a dedicated partner of women’s golf, fostering a successful relationship between the brand and the sport. This enduring partnership contributes significantly to the global development of golf. As a brand deeply woven into the fabric of golf, Rolex supports the game at all levels, including elite players, legends, Major championships (including all five women’s Majors), professional tours, and prestigious team competitions like the Solheim Cup.
Built on principles of integrity, respect for tradition, the continuity of expertise, and the transfer of knowledge, Rolex’s commitment extends beyond the professional level to amateur tournaments, international federations, and organizations promoting golf at all age groups.
