Katy Perry Collections Fall/Winter 2023 part 2 has made its debut, unveiling new images from its ad campaign, featuring none other than the brand’s founder, Katy Perry herself. The renowned artist has an impressive track record, amassing over 50 billion streams and achieving worldwide sales of more than 48 million adjusted albums and 135 million tracks. Katy also boasts an astounding 40 million-plus monthly listeners on Spotify, with a dedicated following of over 20 million on the platform. Notably, her 2019 single “Never Really Over,” from her latest album SMILE, achieved PLATINUM certification and marked the most significant streaming launch of her musical career. Furthermore, the 2020 release of SMILE has garnered over 1.25 million adjusted album sales and nearly 2 billion combined streams to date.
Since its launch in Spring 2017, Katy Perry Collections has been setting trends with its captivating footwear, designed to capture attention, command the streets, and spark conversations. Geared towards women who seek bold and glamorous style without breaking the bank, Katy Perry Collections breathes life into the creative visions and distinctive style of the global popstar. The line encompasses a diverse range of footwear, from casual sandals and vibrant sneakers to playful stilettos and sophisticated pumps.
The Fall/Winter 2023 collection by Katy Perry Collections embarks on a journey through time, drawing inspiration from the go-go ’60s, the rugged ’70s, the rebellious ’80s, the vibrant club scene of the ’90s and ’00s, and even ventures into the realm of the hyper-future. This collection revisits iconic silhouettes from each era, infusing them with Katy Perry’s signature twist.
The campaign photographs, captured in Los Angeles by Greg Swales and styled by Tatiana Waterford, embrace the theme of space and time travel, approaching fashion with a mind-bending perspective. Katy Perry herself is featured in a hyper-digital technique, striking poses against various backgrounds while showcasing fall styles, including a silver high cowboy boot, a zebra mule, and a holiday candy cane pump. Additionally, images of Perry against a green screen will be released concurrently, allowing fans to insert Katy into backgrounds of their choice.
Reflecting on the collection, Katy Perry remarks, “For this line, I was thinking ‘pixie disco space cowgirl,’ while staying true to the staple characteristics of the Katy Perry Collections brand, which are bold prints, fun textures, and always serving as a conversation starter.”
The Katy Perry Collections Fall/Winter 2023 collection offers a price range spanning from $89 to $169 and will be accessible through various platforms, including the brand’s proprietary site, KatyPerryCollections.com, as well as online retailers like Nordstrom, Macy’s, BELK, and select e-commerce sites such as Amazon, Zappos, and Verishop.
