HomeNewsFashionHermès x Apple AirTag and iPhone 12 case collection

Hermès x Apple AirTag and iPhone 12 case collection

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In collaboration with Apple, Hermès has created Apple AirTag Hermès, four smart objects designed to locate your everyday essentials thanks to the Apple Find My app. The collection includes: key ring, bag charm, luggage tag, and address tag.

Hermès has designed an elegant and functional leather case with MagSafe to protect the iPhone 12 and 12 Pro. Sheathed in Barénia calfskin, a full-grain leather characterized by its silky touch, it features an untied ‘Bolduc’, the iconic ribbon around Hermès boxes. 

Hermes iPhone 12 case
Hermes iPhone 12 case

Apple AirTag Hermes bag charm in Indigo Blue Swift calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 9.4″ | Width: 2″

Apple AirTag Hermes bag charm in Fawn Barenia calfskin and Orange Swift calfskin.

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Apple AirTag Hermes key ring in Fawn Barenia calfskin, Indigo Blue Swift calfskin, and Orange Swift calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 5.1″ | Width: 2″

Apple AirTag Hermes luggage tag in Fawn Barenia calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 5.5″ | Width: 2”

Apple AirTag Hermes luggage tag in Fawn Barenia calfskin
Apple AirTag Hermes luggage tag in Fawn Barenia calfskin

Apple AirTag Hermes travel tag in Fawn Barenia calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 8.1″ | Width: 2.6″

Apple AirTag Hermès will be available for sale from April 30, 2021. The iPhone case will be available for sale from April 28, 2021. All products will be available for sale on the dates announced in a selection of Hermès stores in Germany, Australia, Canada, China, Korea, the United Arab Emirates, Spain, the United States, France, Italy, Japan, Mexico, the United Kingdom, Singapore, Switzerland, Taiwan and Thailand. AirTag requires iPhone or iPod touch running iOS 14.5 or later, or iPad running iPadOS 14.5 or later.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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