Fendi has opened a new Fendi Casa flagship store in Miami at Miami Design District. This follows the unveiling of its first Fendi Casa store in Milan last April.
The Miami boutique covers 6,372 square feet and is characterized by a minimal façade in black and white, with large windows. Designed by Fendi’s internal team, the flagship spans two floors and is marked by several of its signature codes: the FF logo is transformed into a sophisticated pattern that embellishes the walls, the ceilings are adorned with relief decorations, and the arch motif is a tribute to the Palazzo della Civiltà Italiana in Rome.
Under the creative direction of Silvia Venturini Fendi, the store includes furniture by Piero Lissoni, such as his Ohe outdoor seating system; Marcel Wanders’ O’Lock mirror, and the Matrice bookcase, in steel and crystal, designed by Dimorestudio. A special space of the flagship is the Materioteca, a room in which customers, architects and interior designers can sample, the entire range of materials and finishes in the collection.
The choices of Milan, Miami and Shanghai reflect the importance of the Italian, U.S. and China regions for Fendi Casa, but the goal is “to continue to build strategic markets and key cities — also in particular where Fendi already has a strong presence,” said Lalonde. An expansive shop-in-shop will open in Los Angeles next year, as well as a mono-brand store in Mexico in January.