Banana Republic is currently celebrating the launch of BR Home, marking a pivotal moment in its evolution as a prominent destination for today’s modern explorer. The BR Home collection extends its reach across bedroom, living room, and dining room furnishings, as well as encompassing lighting and home décor. These offerings spotlight a tapestry of materials and craftsmanship from across the globe, firmly anchoring the brand’s reputation for quality, which it has cultivated through its ready-to-wear lines.
Building on the success of its earlier introduction of home textile categories this spring, the newly minted collection is meticulously curated using top-tier materials. These include French Oak, marble, brass, plush cotton cashmere, and organic cotton, all sourced and fashioned by skilled global artisans who specialize in these elements. This collection is thoughtfully designed to complement the diverse lives of its customers, providing timeless designs to accompany them on their journey towards a well-rounded and fulfilling life.
The BR Home collection introduces three distinct design aesthetics, each capable of harmoniously coexisting for a contemporary living experience:
1. Textured Modern: This aesthetic marries classic and contemporary elements, characterized by clean lines, sleek finishes, mixed materials, and minimalist aesthetics, culminating in a sophisticated appearance.
2. Classic Chic: Blending traditional forms with signature shapes and finishes, this design approach bridges the gap between the past and the present, bestowing living spaces with a sense of sophistication and unity.
3. Explore: Rooted in global influences and inspired by natural materials and organic elements, this line features earthy tones and natural finishes to establish a grounded atmosphere.
The BR Home collection emphasizes signature design intricacies, inviting textural layers, the use of natural materials, and a commitment to traditional production techniques, all reflecting the artistry of skilled artisans and craftsmen:
– Stinson Collection: Upholstery pieces in this collection are painstakingly handcrafted by master artisans in North Carolina and Virginia. These pieces feature sustainably sourced hardwood frames designed to withstand the test of time. The hardwood-framed sofa, with its distinctive and durable exaggerated armrests, enhances the aesthetic appeal of any living space. This custom-made Stinson sofa is available in various configurations.
– Marquis and Savannah Collections: These contemporary dining collections are the result of Banana Republic’s exploration of European oak, generating depth and movement through textures and patterns in the wood grain. Large pieces of solid oak, shaped with organic simplicity, establish a connection to nature and rural communities while also serving as significant carbon sinks.
– Atlas Moroccan Rugs Collection: These rugs are hand-knotted by skilled artisans in the Middle Atlas Mountains of Morocco, drawing inspiration from centuries-old designs to bring a touch of tradition to the modern home.
– Phoenix Collection: Emerging from collaborations with woodcarvers on the Indonesian island of Java, these pieces blend finely hand-carved Java teak and mahogany door surfaces with clean and straightforward furniture shapes. The collection is available in two variations: stripe and organic diamond.
– Nova Collection: Showcasing hand-rolled, handmade clay beading, these unique chandeliers bear the mark of the women who crafted them. They serve as captivating focal points in any home.
The BR Home collection is now accessible via its dedicated website at www.brhome.com and will soon be available at select US stores by the end of September, along with two new BR Home pop-up experiences in New York City and Los Angeles. Prices across the collection vary, ranging from $150 for exquisite vases to $195 for washed cotton sheet sets, and from $1,250 to $3,450 for dining furniture, with sofas priced from $2,650 to $4,950.