Originally founded in New York City in 1992 to capture the dreamy essence of St. Barth, Calypso St. Barth quickly established itself in fashion lore as a year-round destination for beautifully made, escapist staples – at once inspirational and aspirational – that resonated with, and held space in the wardrobes of generations of women.
Calypso St. Barth Summer 2021
Today, the beloved, resort lifestyle brand, Calypso St. Barth, relaunches as a direct-to-consumer business model under Solera, President M. Oliver Regan, and the creative team behind sustainable surf lifestyle brand ANSEA.
Calypso St. Barth Summer 2021
The first collection, beginning with a Summer release in July 2021, is a love letter to the heritage of the brand, and the place where it all began. The design direction has been propelled equally by the worldly Calypso St. Barth woman, who still owns and wears her original pieces (as does her daughter), as well as the feeling of St. Barth’s and the pieces you pack and the things you collect along the way.
Calypso St. Barth Summer 2021Calypso St. Barth Summer 2021
It started with fabrics: cotton silk voile, linen, poplin, silk chiffon and charmeuse. Next, colors: turquoise waters mixed with the lush island greens, pink and orange sunset skies, sandy mocha and tan sands.
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Calypso St. Barth Summer 2021Calypso St. Barth Summer 2021
The silhouettes took a deep dive into the archive, with a focus on memorable, hero pieces. There is a nod to 60s and 70s French ‘bohemian’ codes, without being reductively so. The collection draws further inspiration from an eclectic tapestry of global references – 1920s French wallpaper, and Indian handwork techniques such as thread work embroidery, block printing and appliqué that will be constants for the brand as it evolves.
Calypso St. Barth Summer 2021Calypso St. Barth Summer 2021
In addition to direct to consumer, Calypso St. Barth will partner with strategic boutique retail destinations beginning with a pop-up at Tenet in East Hampton and Southampton, New York starting July 2021.
Price Range: $125 – $625
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Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.
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At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.
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