HomeDesignTravelArt de Vivre in the Heart of Paris: Cinabre's Latest Masterpiece

Art de Vivre in the Heart of Paris: Cinabre’s Latest Masterpiece

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In a dazzling celebration of French excellence, Cinabre unveiled its latest Parisian location, a collaborative masterpiece with the renowned Necchi Architecture studio. As the esteemed official tie supplier for the Presidency of France, Cinabre’s new establishment is a four-story embodiment of luxury, showcasing the brand’s artisanal savoir-faire and its unique vision of Parisian art de vivre.

Founded in 2011, Cinabre has consistently championed hexagonal artisanal production, a commitment that takes on new dimensions at 14 Cité Bergère. Reflecting founder Alexandre Chapellier’s French-Swedish heritage, exceptional craftsmen, including French and Swedish collaborators, have been invited to contribute their rare expertise. Collaborations with Pierre Frey for upholsteries, Hästens for bedding, Plaq chocolate for Suite breakfasts, and Céline Escand for skincare products infuse the space with a rich tapestry of artistry.

Cinabre in Paris
Cinabre in Paris (Cinabre)

The ground floor of Cinabre’s boutique is a curated space, featuring a lounge adorned with Pierre Frey fabric reminiscent of Malmaison Napoleon museum, a concierge desk staffed by uniformed personnel, and a vinyl record listening room. A century-old staircase leads to design studios with direct access to the boutique.

Cinabre’s boutique offers an array of fashion accessories that have cemented the brand’s reputation, including ties, bow ties, caps, silk square scarves, and bandanas. The addition of two hotel suites has prompted the launch of an Art de Vivre Collection, encompassing blankets, candles, stationery, dressing gowns, and soon, perfumes. Collaborative pieces from partner artisans and ceremonial jackets from the designer’s collection are also showcased.

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Bespoke furnishings, designed in collaboration with Necchi Architecture, enhance the boutique’s allure. A scarf jukebox, a 7-meter-long varnished wooden drawer cabinet for ties and bow ties, and a counter resembling the cabin of a futuristic starship contribute to the unique ambiance.

The two upscale apartments, named La Suite Cinabre N°1 and La Suite Cinabre N°2, reflect Cinabre’s elegant design codes, seamlessly blending black-tie chic with pop culture across generous reception and living areas. Each suite, spanning nearly 100m2, features kitchens and cocktail bars and is adorned with framed Cinabre silk scarves, works by photographer Bianca Sforni, family portraits, and sketches and paintings by Grand Couturier Michel Goma, Alexandre’s mentor.

Cinabre in Paris
Cinabre in Paris (Cinabre)

Noteworthy details include sofa cushions made from fabrics used for Cinabre ties, floral tapestries chosen from Pierre Frey’s archives, and bespoke furnishings designed in collaboration with Necchi Architecture, such as a scarf jukebox and a 7-meters-long varnished wooden drawer cabinet holding hundreds of ties and bow ties.

Open for bookings, La Boutique and Les Suites offer a truly immersive experience, seamlessly blending Cinabre’s fashion legacy with the charm of Parisian living. La Boutique is open Monday to Friday from 10 am to 7:30 pm and Saturday from 11:30 am to 7:30 pm. La Suite Cinabre N°1 is available for 2 to 4 people, starting from €950 per night, while La Suite Cinabre N°2 caters to 2 people, starting from €850 per night, with bookings available on www.suitescinabre.com/en.

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Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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