Ferragamo’s Spring/Summer 2024 collection was unveiled on Saturday, September 23, 2023, in Milan, Italy. Maximilian Davis focused on the dress code of Italians, who enjoyed fashion and lifestyle at their own pace, and the dress code of the Caribbean, which embraced a relaxed mood. While finding similarities between the two, he also featured Arte Povera, an art movement that emerged in Italy in the 1960s and 1970s. The collection aimed to develop a comfortable and relaxing collection, drawing inspiration from the contrasts of this art movement that combined everyday natural materials and man-made objects and elevated them to art.
Ferragamo’s Spring/Summer 2024 Collection
The collection featured cool materials typical of spring and summer, such as linen and cotton, which were seen here and there. The flowing silhouette of the cape was lined with glossy satin for an elegant accent. The dresses were made from soft materials that fluttered as the models walked, and they were paired with hard leather to accentuate their light appearance.
Ferragamo’s Spring/Summer 2024 Collection
Attention was also given to the bright and fresh colors inserted into the basic colors. The combination of pink and red dresses with organic lines gave them an active impression. The looks, which featured bright green in monochrome colors, created a light rhythm in the collection.
Ferragamo’s Spring/Summer 2024 Collection
The shoes also conveyed a relaxing impression, with sandals adorned with T-straps decorated with beads and stones, as well as sandals with delicate straps on the upper. Ferragamo’s new iconic bag, the “Hug,” was now available in a canvas and leather version perfect for the season’s mood, along with a new iridescent pouch style.
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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