HomeNewsEntertainmentThe Upside Down will take over 14 countries through 15 landmarks

The Upside Down will take over 14 countries through 15 landmarks

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Ever since 1983, when a test subject in a Hawkins, Indiana lab named Eleven ripped open a portal between Hawkins and the Upside Down (a terrifying alternate dimension beneath the surface of this small town), similar rifts have been opening up in the most unexpected places. Now, they’re officially in our world too. 

A photo of the rift in Milan, Italy
A photo of the rift in Milan, Italy

In celebration of the upcoming return of Stranger Things, rifts will start appearing on some of the most iconic monuments around the globe. The Upside Down will take over 14 countries through 15 landmarks including the Empire State Building in New York City; Bondi Beach in Australia; Duomo Square in Milan; Malecon Barranquilla in Colombia; the Gateway of India in Mumbai; Menara Kuala Lumpur in Malaysia; Al-‘Ula National Monument in Saudi Arabia; Cologne Media Park in Germany; XBox Plaza in Downtown Los Angeles; Wawel Castle in Krakow, Poland; Medborgarplatsen in Stockholm; and the Guggenheim Museum, Bilbao; Telefónica building, Gran Vía 28, Madrid; and Plaza del Callao, Madrid in Spain. Other locations include Shoreditch, London and Tokyo, Japan.

A photo of the rift at Wawel Castle in Krakow, Poland
A photo of the rift at Wawel Castle in Krakow, Poland

A visual spectacle and light show of unprecedented size and scale, fans everywhere will be able to witness in real time as giant rifts to the Upside Down open up around the world. Here are a few highlights of what to expect:

A photo of the rift at the Gateway of India
A photo of the rift at the Gateway of India (Netflix)
  • In NYC on May 26, a crack will start to grow on the southern facade of the Empire State Building as a massive rift opens, transporting onlookers into the Upside Down through an incredible visual spectacle. Local fans are also invited to watch in person – for a hint at the best vantage point, study up on your local coordinates (40.7411 N 73.9894 W). Eighties vibes will be in full gear, along with a lot more surprises.
  • In Milan, after the sun goes down at 9:45pm CET on May 26 in the iconic Duomo Square, a spectacular rift will open on the facade of the historic Palazzo Carminati, allowing fans to witness the Upside Down unfolding right before their eyes. The next morning, Duomo Square will transport visitors back to the 80s with throwback brand logos on display and multiple dedicated themed fan experiences. 
  • At Australia’s iconic Bondi Beach at 5am AEST on May 27, a mysterious and forbidding gateway to an alternate dimension will open up on the golden sands. The large gaping portal will appear overnight, complete with deep vines and a glowing red core. Scientists in hazmat will patrol the area while lifeguards will set up a safe perimeter around the scene.
A photo of the rift at the Telefónica building in Madrid, Spain
A photo of the rift at the Telefónica building in Madrid, Spain

Eleven and her friends have captured imaginations from the very beginning and we love putting fans inside the story, taking them through the Upside Down and into an alternate reality. Whether it’s the Stranger Things Experience, or these larger-than-life rifts, we’re excited to open up the universe of the show for viewers around the globe.  

A photo of the rift at the Empire State Building in NYC
A photo of the rift at the Empire State Building in NYC (Netflix)
Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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