In a significant development preceding the Paris Olympic and Paralympic Games, where Sephora holds the esteemed title of the official partner for the Olympic Torch Relay, the renowned Sephora Paris flagship store at 70-72 Avenue des Champs-Élysées has reopened its doors after an extensive several-month-long renovation. This marks the store’s first complete overhaul since its inauguration back in 1996.
The revamped space showcases quintessential Parisian architectural elements, including stone paving and 19th-century-inspired metal details, offering patrons a truly unique shopping experience. Paying homage to its prestigious location, a grand 2.6-meter-wide central aisle takes center stage, featuring a monumental beauty hub akin to a beauty-focused Arc de Triomphe. The redesigned layout seamlessly incorporates iconic Sephora features such as the distinctive black and white striped motif, the emblematic brand flame, and the renowned rainbow colors in an infinity mirror.
Dedicated thematic sections, encompassing fragrance, skincare, makeup, haircare, and more, present an expertly curated selection of top-tier luxury beauty brands. From timeless classics to emerging trends, Sephora’s curation prowess is on full display. To commemorate the flagship’s relaunch, exclusive brands, including the likes of Maison Francis Kurkdjian, are set to debut, available exclusively at this iconic location.
This transformative renovation aligns with Sephora’s commitment to sustainable development, aiming for a 50% reduction in the store’s energy consumption. The store now boasts cutting-edge LED technology, a streamlined reduction in the number of screens, and a noteworthy large transparent and illuminated sliding door at the entrance, designed to minimize heat loss. The reopening of the Sephora Paris flagship store stands as a testament to the brand’s dedication to innovation, luxury, and environmental responsibility.