HomeEventsBMW Motorrad Days and Pure&Crafted Festival attract fans from all over the...

BMW Motorrad Days and Pure&Crafted Festival attract fans from all over the world

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The 20th edition of the BMW Motorrad Days on the 2nd and 3rd of July 2022 was a resounding success. The world’s largest BMW Motorrad meet-up was immediately preceded by the Pure&Crafted Festival (July 1). During the whole weekend, around 17,000 visitors from all over the world were attracted, creating a unique atmosphere.

BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

Fans both with and without motorbikes came not only from Germany and neighboring countries but from over 40 nations in total. While visitors from Italy and the United Kingdom were well represented as is traditionally the case, the first-ever BMW Motorrad Days to be held in Berlin also attracted several guests from the Berlin-Brandenburg Region, Poland, Argentina, and a few fans even from South Korea, Columbia, and South Africa among others.

BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

The Pure&Crafted Festival kicked off a great motorbike weekend on Friday (July 1). Initiated by BMW Motorrad, the festival took place for the second time in the Sommergarten at Messe Berlin, delivering the usual mix of hand-crafted music, motorbike culture, and a new-heritage lifestyle.

Several street bike stunt shows along with trial and FMX shows were integral features, as were the wall-of-death riders at the original Motodrom – the world’s longest-standing wall-of-death show. Customizing fans were well catered for with converted motorbikes in the Wheels Area, while motor racing enthusiasts were thrilled to see the BMW Motorrad WorldSBK riders as well as members of the BMW Motorrad World Endurance Team.

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BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

In addition, the entire product range was available for tours of the charming surroundings of Berlin and Brandenburg. First-time attempts at motorcycling without a license were likewise on offer, as were Enduro taster training sessions. Meanwhile, tours of the BMW Motorrad production plant was a unique highlight for many visitors: it was the first time BMW Motorrad Days guests were able to gain an insight into international motorbike production. In addition to the entire BMW Motorrad product portfolio, there were stands run by over 100 exhibitors at the extensive trade fair and exhibition area. The Kids Area had lots to offer youngsters: numerous exciting games and a specially set up Kids Bike Course ensured enthusiasm among the motorcyclists of tomorrow.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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