The newly opened Porsche Studio Singapore is a two-story showroom with various innovative features. It integrates unique elements to enhance the Studio concept, making brand experiences more immersive for customers and fans. This studio, situated within the Guoco Midtown mixed development near the Bugis heritage district in downtown Singapore, spans almost 8,500 square feet across two stories on the corner of Beach Road and Rochor Road.
Porsche Singapore, a collaboration between Porsche Asia Pacific and Eurokars Group, was established in 2022 to enhance customer experiences. The grand opening of Porsche Studio Singapore took place in a glamorous launch event, with the showroom strategically located amidst modern skyscrapers and traditional shophouses.
This urban retail format, Porsche Studio, is designed to create convenient ways for customers and fans to engage with the brand. The Singapore studio incorporates unique features developed collaboratively by teams from Porsche AG and Porsche Asia Pacific, reflecting Singapore’s innovative spirit.
Matthias Becker, Vice President Region Overseas and Emerging Markets at Porsche AG, expressed enthusiasm for the innovative concept, aiming to test new ideas and interact with customers beyond traditional car sales. Hannes Ruoff, CEO of Porsche Asia Pacific, emphasized the customer-centric approach, bringing the brand closer to the community.
Porsche Studio Singapore introduces a new approach to automotive retail with sleek modern design and Singaporean influences. The first level features tribune seating spaces that can transform into an intimate fireside chat setting. A Porsche Lifestyle concept store, showcasing an exclusive ‘Prototyp’ collection, adds a unique touch to the experience.
A distinctive feature of the studio is a built-in car lift, a first in the Porsche world, providing both functionality and aesthetic appeal. The second floor offers modular spaces for diverse activities, from yoga classes to e-sports races.
The studio also serves as a community hub with co-working spaces, a rich Porsche heritage library, and Café Carrera by Baker & Cook. Outside spaces like the Plaza and Midtown Square host community gatherings such as Cars & Coffee and “Porsches & Pretzels.”
Porsche Studio Singapore aims to provide an unparalleled purchase experience. Customers can configure models, arrange test drives, and individualize their dream cars at the Porsche Exclusive Manufaktur corner. The studio also offers a unique delivery experience with exclusive delivery bays on the sixth floor, featuring a theatrical “reveal moment” against the backdrop of Marina Bay.
The expanded team, including Studio Hosts, Porsche Pros, and Porsche Consultants, manages daily operations. The studio plans to integrate intuitive digital tools for personalized experiences, such as customized coffee preferences, adding thoughtful touches to create an unforgettable overall experience.