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Shanghai Auto Show 2021: Lamborghini, Mercedes, BMW, Audi, Webasto

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Auto Shanghai 2021 has started with 1000 companies participate in one of the world’s largest automotive fairs.  The auto show is held at Shanghai National Exhibition and Convention Center, with exhibition area of 360,000 square meters in 12 halls of the center.  Among the exhibitors are the major car manufacturers from China and abroad, luxury brands, new energy vehicles, top-tier component suppliers and companies from the field of future technologies and new mobility.  Shanghai Auto Show 2021 will open to the public from April 24-28, 2021.

National Exhibition and Convention Center Shanghai
National Exhibition and Convention Center Shanghai (IMAG)

Webasto

At Auto Shanghai 2021, Webasto presents intelligent solutions for the best automotive comfort, efficiency and mobility of the future at Auto Shanghai 2021. Under the theme of “Open Up New Perspectives,” Webasto exhibits a wide portfolio of high-quality roofs.

Webasto at Auto Shanghai 2021
Webasto at Auto Shanghai 2021

As a demonstration of future mobility, a concept car is attracting much attention. The concept car brings together numerous technical solutions for autonomous driving, electrification and comfort: roof sensor module with a working lidar and working camera, a large openable panorama roof, a smart lightweight front-end module, a battery and charging solution, and an integrated thermal management system.

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Webasto at Auto Shanghai 2021
Webasto at Auto Shanghai 2021

Lamborghini

Following its virtual launch in 2020 and, the Lamborghini Essenza SCV12 was revealed to the public for the first time at the 2021 Shanghai Auto Show. This track-only hyper car on stand was realized in the exclusive Verde Selvans, Grigio Linx, Nero Aldebaran Gloss and Arancio California launch livery. 

The Essenza was joined by the road homologated track car Huracán STO.  Alongside the two models, the Huracán Fluo Capsule, the latest collection of the vibrant colours for V10 super sports cars, was also showcased in Asia Pacific for the first time on a Huracán EVO. The line-up was joined on the stand by the Super SUV Urus, rounding out a powerful tour de force by Lamborghini.

The Essenza SCV12 is a direct descendant of cars such as the Miura Jota and Diablo GTR, with the most powerful V12 naturally aspirated engine ever developed by Lamborghini. Delivering over 830 hp, the Essenza SCV12 receives a significant power boost from the RAM effect at high speeds. This incredible power is handled by its new X-trac sequential six-speed gearbox, designed as a structural element mounted within the chassis, combined with a rear-wheel drive system to ensure higher structural continuity and greater torsional stiffness. The large rear wing, side fins and front splitter are elements inspired by the Huracán Super Trofeo EVO and GT3 EVO, promising greater efficiency and generating higher downforce levels than a GT3 car, with a value of 1,200 kg at 250 km/h.

As the first GT car developed to respect FIA prototype safety standards, the Essenza SCV12 features an exceptional power-to-weight ratio of 1.66 hp/kg made possible by its new-generation carbon fiber monocoque chassis without internal rollcage.

Lamborghini at Auto Shanghai 2021
Lamborghini at Auto Shanghai 2021

In the exclusive Ad Personam room at the Lamborghini stand, the Huracán EVO Fluo Capsule was premiered for the first time in Asia Pacific. Launched in November 2020, the Huracán EVO Fluo Capsule is a daring yet elegant collection of bright and bold colors for the V10 super sports car, realized in a matte paint exterior with complementary interior color and trim options.

Lamborghini Huracán STO at Auto Shanghai 2021
Lamborghini Huracán STO at Auto Shanghai 2021

The Huracán EVO was presented in matte Verde Shock (green) color that enhances its inimitable lines and shape. In addition to the show car’s color scheme, another four exterior and interior configurations in Arancio Livrea (orange), Celeste Fedra (blue), Arancio Dac (orange) and Giallo Clarus (yellow), combined with matte black details and colored accent lines, are available in the Capsule

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Lamborghini Huracán STO at Auto Shanghai 2021
Lamborghini Huracán STO at Auto Shanghai 2021

A Urus in matt Bianco Monocerus also joined the line-up at the Lamborghini stand.  The Super SUV on display featured optional 23” Shiny Black Taigete rims, referencing the marque’s sportive spirit and exclusive luxury. Red callipers, available as an option, added another sense of performance to this super sports car in SUV form. In March, in the Days of Speed on the ice of Lake Baikal, a Lamborghini Urus powered through extreme challenge to set the 1,000-meter record, at 114 km/h average speed.  The maximum recorded speed of the Urus during the record-breaking sprint was an impressive 298 km/h. 

BMW

At BMW booth, the pure electric BMW iX made its global debut.  The iX has a battery life of more than 600km. This is the first BMW model equipped with an integrated floating curved screen and the new BMW iDrive system, opening a new era of digital intelligence for human-computer interaction in the future. The application of 5G interconnection technology and Gigabit Ethernet for the first time also prepares for the continuous upgrade of cloud computing, vehicle-road collaboration and autonomous driving functions.

SAIC Roewe

SAIC Roewe’s new SUV, named Jing, also made its debut at Auto Shanghai 2021.  “Jing” stands for whale, the font grille vaguely resembling a whale mouth. The car follows the design philosophy known as ‘emotional rhythm’.  As the first product of the new series of Roewe, the Jing will assume the responsibility of accelerating the process of brand rejuvenation, personalization and promoting brand upgrading.

New SUV Jing by SAIC Roewe at Auto Shanghai 2021
New SUV Jing by SAIC Roewe at Auto Shanghai 2021 (IMAG) 

Newcomers

At Auto Shanghai 2021 there are some newcomers such as BAIC ARCFOX, Evergrande HENGCHI, Dongfeng FREE (Lantu), SAIC-GM Wuling Fighting and Baojun Valli.  Among the auto parts suppliers and software providers AAM, EB, FEV, Alfmeier, SEG and some more are also taking part in the exhibition for the first time, bringing new technology to the industry.

Read more about the MERCEDES EQS:

Interviews with the team behind the Mercedes EQS
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Read more about the AUDI A6 e-tron here:

PHOTOS OF SHANGHAI AUTO SHOW 2021

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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