Last night, the new GranTurismo of Maserati was celebrated, together with famous personalities from the world of fashion, showbiz, sport, and music, at their new Milan retail store in Italy’s design capital.
The event showcased the GranTurismo Launch Edition PrimaSerie 75th Anniversary and three masterpieces – GranTurismo One Off Prisma, GranTurismo One Off Luce, and GranTurismo One Off Ouroboros. The GranTurismo One Off Prisma and GranTurismo One Off Luce were designed by Maserati Centro Stile, while the GranTurismo One Off Ouroboros was conceived by Japanese street culture pioneer Hiroshi Fujiwara, a friend of the Trident.
The event was attended by global brand ambassador and style pioneer David Beckham, along with Japanese designer Hiroshi Fujiwara, Italian pianist and composer Dardust, and Italian actress Matilda De Angelis. They all raised a glass and celebrated the Trident’s icon, first designed in 1947 to enhance the long-distance sports car par excellence.
The GranTurismo One Off Prisma is a refined work of craftsmanship art, equipped with the Nettuno V6 internal combustion engine, dedicated to the heritage of this glorious car. The bodywork features a chromatic partnership consisting of 14 different colors, all painted by hand, and embellished with details of more than 8,500 letters hand-applied and hand-varnished one by one, making up the names of Maserati cars.
The GranTurismo One Off Luce, on the other hand, is a statement of innovation and sustainability, featuring a full-electric Folgore engine. The outfit is an original chromatic mirrored monolith, engraved with a dynamic laser-etched pattern and painted in an almost absent color that makes the contours of the car blend into its surroundings. The interiors are made of ECONYL®, a regenerated nylon yarn, resulting in a unique aesthetic metamorphosis.
Klaus Busse, Head of Design at Maserati, expressed that “GranTurismo Prisma is an ode to our 75-year heritage and to the know-how that has imbued all the cars Maserati has made over time. GranTurismo Luce is our future, looking ahead, in perfect balance with Prisma. The essence of each one depends on the other.”
In 2021, Maserati introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo that was designed by street culture innovator Hiroshi Fujiwara, as his own creative interpretation of the contemporary GranTurismo in the full-electric Folgore version. This was a result of a long-standing partnership with the Japanese brand Fragment.
The car’s design was inspired by the ‘Ouroboros,’ a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation. To achieve this, Fujiwara seamlessly blended distinctive design elements from a curated selection of Maserati cars from the past to create a one-of-a-kind car.
The design elements used included the front grill from the A6GCS Berlinetta Pininfarina and the side vents of the 3500 GT, the covered round headlights that characterized the 1960s racers such as the Maserati Tipo 151, the new forged wheels inspired by the pioneering magnesium alloy wheels introduced by the Bora in the 1970s, and the connected taillight fascia inspired by the ground-breaking design of the Shamal from the 1980s-1990s.
According to Hiroshi Fujiwara, “GranTurismo Ouroboros has been conceived as a visual and cultural link between the various eras of Maserati design and the current GranTurismo generation. We worked with Maserati team to connect the pinnacle of tech and performance that they have today with the icons of style that generated and fuelled the myth through the decades.”
As part of the Fragment collaboration, a special preview on the exclusive capsule collection inspired by a luxury road trip aboard the Maserati GranTurismo was given by Fujiwara during the soirée.
The collection, which is available from summer 2023 on Maserati.com and at select Maserati showrooms, includes tees, zip sweats, sweatpants, a black ball cap, a key charm in the shape of the first Maserati GranTurismo A6 1.500, a tote bag, a collector’s edition map of Italy designed by Yorgo Tloupas, as well as a cashmere blanket, a portable chair and table co-created with Helinox for the perfect stop along an unforgettable Maserati grand tour.
Finally, the event showcased the unmistakable allure of the limited edition GranTurismo Launch Edition PrimaSerie 75th Anniversary. This car was made in four unique configurations, with a total of 300 units – 75 for each version with an internal combustion engine, in Grigio Lamiera and Nero Cometa colours, and 75 for the electric Folgore version, in Rame Folgore and Blu Inchiostro hues. It celebrates the quintessence of Italian luxury in terms of performance and stands as a testament to an ideal balance between beauty and functionality, without ostentation.
