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Marriott and Vinpearl to convert and develop 2,200 rooms across eight hotels in Vietnam

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Marriott International, Inc. today announced a strategic agreement with Vinpearl, Vietnam’s largest hospitality and leisure chain, to convert and develop 2,200 rooms across eight hotels in Vietnam – significantly expanding its portfolio of world-class hotels and resorts in the country. This collaboration expects to see the debut of the Autograph Collection Hotels brand in the country, while other planned openings span the following brands: Marriott Hotels, Sheraton Hotels & Resorts, and Four Points by Sheraton.

Of the eight hotels, six are conversions that are expected to be part of Marriott’s system later this year.

Vinpearl Landmark 81, Autograph Collection is expected to serve as Vietnam’s first Autograph Collection hotel. The lifestyle hotel will join a diverse and dynamic collection of over 260 independent hotels around the globe hand-selected for their inherent craft and distinct perspective on design and hospitality. Currently known as Vinpearl Luxury Landmark 81, the hotel is set high up in a gleaming 461-meter tower on the banks of the Saigon River and is anticipated to feature 223 rooms and suites, three food and beverage outlets, 12 function spaces, a business center, spa, outdoor pool, and fitness center.

Danang Marriott Resort & Spa is expected to fly the Marriott Hotels brand flag following the rebranding of Vinpearl Luxury Danang. Nestled on Non Nuoc Beach, close to downtown Danang, the retreat is anticipated to feature 200 rooms and suites, 39 villas with a modern, residential design, and locally-inspired accents, catering to providing guests with enriching experiences alongside its signature spaces and heartfelt service. Design plans call for five different food and beverage outlets, eight event spaces, an infinity pool, a spa, kids club, tennis court and a wealth of water sports, including a dive center.

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Sheraton Long Beach Phu Quoc Resort is situated on the west coast of Phu Quoc, Vietnam’s largest island, and is a rapidly emerging tourism hotspot. Rebranded from the existing Vinpearl Phu Quoc Resort, the resort is anticipated to feature 500 modern and residential rooms, suites, and villas, three food and beverage outlets, extensive conference space, three pools, a spa, and a kids club.

Sheraton Hai Phong, currently known as Vinpearl Hotel Imperial, Hai Phong, is expected to become one of the city’s top choices for business and leisure travelers and a hub for conferences and events in the center of Vietnam’s largest port city. The property is anticipated to feature 362 modern, residential rooms and suites, four food and beverage outlets, a ballroom and four function spaces, a pool, spa and fitness center.

Sheraton Can Tho expects to be a landmark property in the thriving Mekong Delta city. Currently operating as the Vinpearl Hotel Can Tho, the 262-key hotel is set on the banks of the Can Tho River, surrounded by multiple attractions. Guests can unwind at the restaurant, lobby lounge, terrace café and outdoor swimming pool with pool bar. There is also extensive event space, including a grand ballroom.

Four Points by Sheraton Lang Son is a 21-story hotel in the heart of the charming northern city of Lang Son, offering panoramic views of the surrounding forests and mountains. Currently known as the Vinpearl Hotel Lang Son, it is expected to become the first internationally branded hotel in the city. The hotel is anticipated to feature 127 rooms and suites, four food and beverage venues, a spa and a ballroom, all catering to the needs of today’s everyday traveler through its vintage modern design, stylish comfort, authentic sense of the local, and genuine service.

Two new build hotels are expected to open in 2025 – the Sheraton Vinh and Four Points by Sheraton Ha Giang. Both are located in unique locations promising to attract not only domestic but also international travelers.

The company recently announced its plans to more than quadruple its portfolio in Vietnam with a signed pipeline of 30 hotels. Today’s announcement brings the company’s pipeline in Vietnam close to 40 hotels.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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