Neiman Marcus announces the second iteration of the LOEWE x Paula’s Ibiza pop-up exclusively at Neiman Marcus Beverly Hills. The pop-up experience, aptly named La Playa, features the latest capsule collection of Balearic staples alongside artful activations such as a complimentary nail art station and specially curated cocktails. The experience at Neiman Marcus Beverly Hills runs May 5 – 23, and the pop-up runs at Neiman Marcus Atlanta from May 16 – 31.
The La Playa experience at Neiman Marcus Beverly Hills nods to LOEWE x Paula’s Ibiza‘s signature fun and lively culture by featuring a curated selection of vinyl records with 100% of the proceeds benefitting The Wallis Annenberg Center for the Performing Arts. Customers can also enjoy a complimentary manicure and nail station offering original artwork, and custom cocktails at the Bar on 4.
Inspired by the endless party that is associated with Ibiza’s identity, the new LOEWE x Paula’s Ibiza collection is full of vibrancy for a colorful take on easy-to-wear staples. With an emphasis on personal freedom, liberation, hedonism, and sensuality, the gender-neutral assortment features ready-to-wear, accessories including new degraded leather on the iconic Puzzle, as well as two new handbags – the Anagram Degrade Basket Tote and the Flamenco Petal Clutch – exclusively available at Neiman Marcus first. Paula’s Ibiza pieces are adorned with feisty and playful prints, made with artisanal fabrics crafted in Japan, featuring colorful overdying on faded denim and crocheted elements.
Dresses and tops are sparkling with all-over sequins, and relaxed shirts are made of silk. For accessories, the collection features small leather goods with marquetry cocktail motifs, sunglasses, hats, charms, and jewelry, with an emphasis on woven straw and raffia textures.
