A huge collaboration between almost 20 Thai state agencies, associations, and the private sector is set to turn 1.4 kilometers of the Chao Phraya River running through the center of Bangkok into one of the world’s most spectacular New Year Countdown locations on the evening of 31st of December 2022, and centered at ICONSIAM, Bangkok’s iconic riverside destination.
The announcement was made at an event addressed by Thailand’s Deputy Prime Minister and Public Health Minister Mr. Anutin Charnvirakul.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said, “It’s Thailand’s first new year’s eve that we can celebrate almost in the way we used to do before the pandemic and it’s why this year’s show will be one of the greatest we’ve ever organized, thanks to the collaboration of so many organizations.”
According to Mr. Chaiwatsirikul, around US$ 3 million is being spent on the ‘Amazing Thailand Countdown 2023′ festivities. The fireworks are visible to millions in a five-kilometer radius from the site, and there is new augmented reality (AR) technology enhancing viewers’ experiences. The events are live-streamed on the ONESIAM superapp as well as broadcast live on Thailand’s top viewership Thairath TV 32 HD channel, and the facebook pages of ICONSIAM, Thairath Online, Khaosod and Matichon news channels.
In addition to the fireworks, multiple A-lister performances and concerts are also lined up for the event and include many of Thailand’s superstar performing artists.
Keen photographers are offered a chance to win over US$5,000 in prizes in a photo contest for the most ‘Amazing Shot of Happiness’ that best captures the joy of revellers.
Privileged event tickets are also being offered to shoppers at ICONSIAM who spend over Baht 3,000 (approximately US$85) at the physical stores or online. (Terms and conditions apply and can be found at www.iconsiam.com.)