Automobili Lamborghini had a busy winter season, with their super sports cars taking on Europe’s most beautiful routes through sun, rain, snow, and ice. The convoy, consisting of Urus Performante, Urus S, Huracán STO, and Huracán Tecnica, drove through the snowy roads between Denmark and Sweden in January, showcasing the Lamborghini power amidst the breathtaking scenery. The event was not only about the roaring Lamborghini engines but also about combining driving with unique experiences. The convoy stopped at the Tower of ‘The Plant,’ where guests had the opportunity to look at the Huracán Sterrato, and enjoy a unique culinary experience with chef Mattia Risaliti.
The event in Courchevel, a renowned ski resort in the French Alps, was all about snow-covered roads, picture-postcard landscapes, and hospitality excellence. Guests were treated to a driving adventure onboard the Urus S and Urus Performante, combined with culinary experiences from Michelin-starred chefs. The hospitality was provided by one of the world’s best resorts, the ultra-luxurious Le K2 Palace, which perfectly reflects the luxury features that distinguish Automobili Lamborghini in the world of super sports cars. The hotel and the suite chalets overlook one of the Trois Vallèes, offering incredible panoramic views. The individually decorated rooms are inspired by the Himalayas and combine charm and modern facilities. The property, situated in a privileged location close to the center of the Courchevel 1850 district, maintains a high level of privacy with direct access to the slopes.
After a busy winter, Automobili Lamborghini had its super sports cars from Sant’Agata Bolognese taking on Europe’s most beautiful routes through sun, rain, snow and ice. The convoy, consisting of Urus Performante, Urus S, Huracán STO and Huracán Tecnica, paraded along the snowy roads between Denmark and Sweden, delighting onlookers in the fairy-tale setting. During the event in Scandinavia, guests were able to take a look at the Huracán Sterrato while chef Mattia Risaliti explained the similarities between culinary art and Lamborghini’s brand philosophy.
In Courchevel, a renowned ski resort in the French Alps, guests were able to enjoy a driving adventure on board the Urus S and Urus Performante, combined with culinary experiences from Michelin-starred chefs. Hospitality was provided by one of the world’s best resorts, the ultra-luxurious Le K2 Palace. The event was part of “Le K2 Collections,” reflecting the luxury features that distinguish Automobili Lamborghini in the world of super sports cars.
The Urus Performante, Huracán STO, Huracán Tecnica and Huracán Sterrato then moved to Livigno for the Accademia Neve. The participants, supervised by Lamborghini instructors, were challenged on the icy track with the opportunity to learn how to perform spectacular drifts, before inspecting the new Huracán Sterrato on static display.
The Huracán Sterrato was the protagonist in two exclusive events that hosted 30 selected customers at two venues: Altiplano, one of the two restaurants of Le K2 Palace, and the spectacular Balthazar restaurant in St. Moritz. The clients lived a full Lamborghini experience, enjoying the new car alongside sophisticated Peruvian cuisine at Altiplano, and the cuisine of two Michelin-starred chef and Andalusian singer Paco Morales in his Balthazar restaurant.
The winter ended in style for Lamborghini with the presence of the Polo Storico at ‘The ICE’ motoring event and concours d’elegance in St. Moritz. The backdrop for the competition, in which the one-off Miura P400 S ‘Millechiodi’ took part, were the Engadine mountains surrounding the Swiss town and the famous frozen lake which, having shed its role as a competition field for polo matches on ice for a weekend, became a playground for the world’s most beautiful classic cars.
These various gatherings set the tone for a year of celebrations at a historic moment for the Sant’Agata Bolognese company. For its 60th anniversary, Automobili Lamborghini will be involved in numerous events to celebrate this historic milestone, especially in Europe. Among these, the most imminent are Lamborghini’s presence at the Milano Design Week and Lamborghini Day UK, both at the end of April. Milano Design Week will feature a party in an exclusive location where the new V12 plug-in hybrid car will be unveiled to guests, as well as cars with special anniversary liveries. Lamborghini Day UK at Silverstone circuit will see the new V12 make its live debut in front of British clients, and a real “Lamborghini experience” will be organized.
