Aston Martin, in partnership with amfAR, the foundation for AIDS research, showcased its highly anticipated new sportscar, the DB12, during a magnificent event at the prestigious Hotel du Cap-Eden-Roc near Cannes. The glamorous premiere took place on May 25, 2023, as part of the renowned Cannes International Film Festival.
With its 110th anniversary as a backdrop, Aston Martin welcomed 110 distinguished guests from the realms of entertainment, sports, the arts, and business.
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The occasion marked a celebration of the iconic brand’s rich history and the introduction of its next generation of vehicles. The DB12, a true symbol of innovation and luxury, stole the limelight in the enchanting setting of the French Riviera.
The event was graced by the presence of Aston Martin Aramco Cognizant Formula One® Team drivers, Lance Stroll and Fernando Alonso, who proudly unveiled the DB12 to the awe-struck audience. Notable personalities from the film industry, including Academy Award winners Catherine Zeta-Jones, Michael Douglas, and Leonardo DiCaprio, added star power to the event. DiCaprio, whose performance in “Killers of the Flower Moon” received critical acclaim at the festival, joined fellow actors Kate Beckinsale, Tobey Maguire, James Marsden, and Jeffrey Wright, the renowned James Bond actor.
The entertainment world also witnessed the attendance of Grammy Award-winning rapper, singer, and actress Queen Latifah, along with American singer-songwriter Adam Lambert, and Chinese actress Fan Bingbing. Leading models Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio, and Poppy Delevingne represented the fashion industry in style.
Amidst live performances by multi-award-winning British chart-topper Rina Sawayama and international DJ Peggy Gou, the DB12 made a bold statement as the world’s first Super Tourer. Aston Martin’s latest creation not only defines a new category but also sets the benchmark for unmatched performance, driving excitement, ultra-luxury, and impeccable style. The DB12 is just the beginning of Aston Martin’s highly anticipated next generation of sportscars, ushering in a new era of unparalleled high performance and opulence.
Aston Martin’s partnership with amfAR, the foundation for AIDS research, further underscores the brand’s commitment to making a positive impact beyond the automotive industry. As the evening came to a close, Aston Martin left a lasting impression with its magnificent DB12 and an unforgettable celebration of its illustrious history and promising future.
With an exhilarating top speed of 202mph and a best-in-class power output of 680PS/800Nm from its 4.0 V8 Twin-Turbo engine, the DB12 combined exceptional performance and handling with an ultra-luxurious interior design. The focus was on a driver-centric cockpit that seamlessly integrated the latest technologies with luxury craftsmanship and materials.
During the week of the highly anticipated Formula One race in Monaco, Aston Martin Aramco Cognizant Formula One® Team drivers Lance Stroll and Fernando Alonso had the honor of personally unveiling the new DB12 performance model. This remarkable vehicle proudly joined Aston Martin’s esteemed DB bloodline, which has been producing exceptional British sportscars for 75 years. Stroll and Alonso were looking to build upon Aston Martin’s impressive start to the 2023 F1® World Championship, as the team currently held the second position in the Constructor’s Championship.
Expressing his excitement, Lawrence Stroll, the Executive Chairman of Aston Martin, stated, “The launch of the DB12 signifies not only the beginning of our next generation of sportscars but also a significant step forward in our vision to establish Aston Martin as the world’s most desirable British ultra-luxury performance brand.”
