Lamborghini has inaugurated its inaugural showroom in Latvia, marking a significant milestone in the company’s expansion. This establishment, operated by Luxury & Sports Cars SE, occupies a prominent location on Karla Ulmana Avenue in Riga and has been meticulously designed in alignment with Lamborghini’s distinctive corporate identity, underscoring the brand’s dedication to the Latvian market.
The grand opening event, attended by Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini, and Valdis Spredzis, CEO of Lamborghini Riga, also marked the national debut of the Lamborghini Revuelto. This model, presented in the iconic Bianco Monocerus color, made a striking impression on the esteemed guests in attendance.
Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini, expressed his enthusiasm, stating, “Lamborghini Riga will welcome the growing number of Latvian customers and enthusiasts of our cars and brand. The new dealership will also support Lamborghini in its Cor Tauri strategy, a path that started in 2023 with the presentation of the new Revuelto: the first model with PHEV technology. This will be followed by hybridization of the rest of the range by 2024, making Automobili Lamborghini the first super sports car brand with its entire fleet hybridized. With the launch of Lamborghini Revuelto, we are opening a new chapter in our memorable V12 history.”
Valdis Spredzis shared his pride in representing Lamborghini in the Latvian market, stating, “In Latvia, we have a highly developed ultra-luxury vehicle segment, and representing Lamborghini here was the right choice from our side. I am honored that Lamborghini has chosen us as their retail partner in the market and, on behalf of my team, I promise that Lamborghini customers will receive outstanding customer care while exploring the full Lamborghini product range, with the highest quality after-sales service.”
The 300-square-meter showroom, located at 75 Karla Ulmana Avenue in Riga, provides an impressive display of the latest Lamborghini models and features the Ad Personam lounge. This dedicated space allows clients to create customized configurations for their new Lamborghini, offering a broad range of options, including various paint choices and interior finishes.
Furthermore, to offer customers an even more comprehensive customization experience, the Sant’Agata Bolognese Ad Personam Studio is available for personalized consultations with Ad Personam specialists.
The official opening of Lamborghini Riga was a standout event in the Latvian automotive scene. The evening was marked by a refined yet festive ambiance, enriched by a performance from Alessandro Ristori. The culinary experience was elevated by the skills of leading Latvian chefs Raimonds Zommers, Lauris Aleksejevs, and Ivans Shmigerevs, who curated a high-end Italian menu infused with local culinary influences.
Lamborghini’s presence in Latvia is currently concentrated in Riga, representing one of the brand’s 79 dealerships in the EMEA region and 182 worldwide.