CES 2024 Survival Guide: Navigating the Biggest Tech Event of the Year

In a highly anticipated return to Las Vegas, CES®, renowned as the world’s most powerful tech event, is scheduled to take place from January 9 to 12. Over 4000 exhibitors, including both global brands and startups, will convene, drawing a diverse audience of industry professionals, media representatives, and government leaders.

Key Focus Areas:

1. Artificial Intelligence (AI): The spotlight will be on AI, showcasing its applications in healthcare, sustainability, productivity, accessibility, and more. Notable exhibitors include Garmin, Intel, Qualcomm, and Walmart.
2. Human Security for All (HS4A): CES will once again collaborate with the United Nations Trust Fund for Human Security and the World Academy of Art and Science for the Human Security for All global campaign. Exhibitors like Abbott, AARP, Bosch, Nasdaq, and Siemens will demonstrate how technology addresses global challenges.
3. Mobility: With over 250 exhibitors ranging from automotive tech to self-driving and electric vehicles, the Mobility theme will feature industry leaders such as BMW, Hyundai, Kia, Mercedes, and Volkswagen.
4. Sustainability: Companies will showcase their positive impact through innovations in accessibility, energy, food tech, resilience, smart cities, clean water, and more. Exhibitors like Exeger, HD Hyundai, Honda, John Deere, and Supernal will highlight their contributions.

Highlighted Keynotes:

1. Siemens CEO Roland Busch – Jan. 8, 6:30 PM, Venetian, Palazzo Ballroom
2. L’Oréal CEO Nicolas Hieronimus – Jan. 9, 8:30 AM, Venetian, Palazzo Ballroom
3. Snap CEO Evan Spiegel and MediaLink CEO Michael Kassan – Jan. 9, 11 AM, ARIA
4. Walmart CEO Doug McMillon – Jan. 9, 2 PM, Venetian, Palazzo Ballroom
5. Intel CEO Pat Gelsinger – Jan. 9, 5 PM, Venetian, Palazzo Ballroom
6. Elevance Health CEO Gail K. Boudreaux – Jan. 9, 5 PM, Venetian, Palazzo Ballroom
7. HD Hyundai CEO Kisun Chung – Jan. 10, 9 AM, Venetian, Palazzo Ballroom
8. Nasdaq CEO Adena Friedman – Jan. 10, 2 PM, Venetian, Palazzo Ballroom
9. Qualcomm CEO Cristiano Amon – Jan. 10, 2 PM, Venetian, Palazzo Ballroom
10. Best Buy CEO Corie Barry – Jan. 10, 6 PM, LIT Dinner (invitation only)

Featured Speakers & Celebrities:

At CES 2024, attendees can look forward to a star-studded lineup of celebrities, athletes, and personalities making appearances.

Government Officials:

Distinguished speakers at CES 2024 include U.S. Senators Jacky Rosen (D-NV), Ben Ray Lujan (D-NM), and Cynthia Lummis (R-WY). Additionally, notable figures such as FDA Commissioner Robert Califf, FCC Commissioners Brendan Carr and Anna Gomez, and FTC Commissioner Rebecca Slaughter will share insights.

Top Conference Tracks & Content:

1. Accessibility: Explore technologies catering to people of all ages and abilities.
2. CTA Foundation CES Highlighted Events:
   • AARP AgeTech Summit – Jan. 10, 10 and 11 AM, Venetian, Level 4, Marcello 4404
   • Driving Innovation Through Inclusive Design – Jan. 10, 10 AM, Venetian Expo, Hall G Startup Stage
   • The Evolution of Accessible Gaming – Jan. 10, 11 AM, LVCC West Level 2, W218
   • OTC Hearing Aids: An Update – Jan. 11, 3 PM, Venetian Level 4, Marcello 4404

C Space: Focuses on tech trends impacting content consumption, advertising, and consumer behavior in the marketing, entertainment, and media industries.

1. C Space Storytellers: Features influencers and newsmakers sharing stories, best practices, and case studies.
2. C Space Studio Interviews: Executive interviews from top global brands including Deloitte, General Mills, iHeartMedia, Uber Ads, The Female Quotient, and Tik Tok.
3. Digital Health Summit: Learn about innovations lowering costs, improving health equity, and empowering consumers to take control of their health.
4. Digital Health at CES Highlighted Events:
   • Can Policy Affect Health Innovation? – Jan. 9, 1 PM, LVCC North Level 2, N262
   • Exploring Innovations in Mental Health – Jan. 9, 4 PM, Venetian Expo, Hall G Startup Stage
   • Gen AI and the Future of Health Care – Jan. 10, 1 PM, LVCC North Level 2, N250
   • The Human Component – Exploring CTA and BBC Storyworks new video series – Jan. 10, 4 PM, LVCC, Grand Lobby, CTA Stage
   • This Time, It’s Different: Where Healthcare Transformation is Working – Jan. 11, 4:30 PM, LVCC North Level 2, N250
5. Great Minds: Explores the new era of innovation and highlights leaders navigating societal change powered by technology.
   • Great Minds, Bold Visions:
     • What’s Next for AI? – Jan. 9, 10 AM, LVCC West Level 2, W232
     • The Intersection of Music and Technology – Jan. 10, 9 AM, LVCC West Level 2, W232
     • Ahead of the Game: Revolutionizing Athlete Safety with Emerging Health Tech – Jan. 10, 10 AM, LVCC West Level 2, W232
     • How to Think Like an Innovator and Change the World – with UN Secretary General’s Envoy on Technology – Jan. 10, 1 PM, LVCC, West Level 2, W232

Innovation for All: Brings thought leaders together to discuss diversity, equity, and inclusion in the tech industry.

1. The Future of the Chief Diversity Officer: What’s Next? – Jan. 9, 2 PM, LVCC, CTA Stage
2. Emerging Technologies Shaping the Tech Workforce – Jan. 10, 9 AM, Venetian, Hall G, Startup Stage
3. Closing the Gender Equity Gap – Jan. 10, 1 PM, LVCC, Grand Lobby, CTA Stage

Innovation Policy Summit: Gathers policymakers to discuss tech policy issues globally.

1. Conversation with a Commissioner – Jan. 10, 10:20 AM, LVCC North Hall, N262
2. Conversations with U.S. Government Leaders – Jan. 11, 10:20 AM, LVCC North Hall, N262
3. Senate Perspectives on Emerging Tech Policy – Jan. 12, 11 AM, LVCC West Hall W232

Research Summit: Learn about consumer and enterprise trends across verticals.

1. CES 2024 Trends to Watch, presented by CTA – Jan. 8, 10 AM, LVCC, West Level 2, W232
2. Cracking the Smart Car: What Truly Defines Them? – Jan. 8, 3 PM, LVCC, West Level 2, W232
3. Technology and AI Building a Sustainable, Secure, Superior Future, presented by HS4A – Jan. 8, 4 PM, LVCC, West Level 2, W232

Experience CES on the Show Floor:

Attendees can explore interactive exhibits, engaging programming, and visions from first-time exhibitors, including EssilorLuxottica, Fandom, Kroger Precision Marketing, Kubota, Madhive, Midea, Nexstar Media Group, Noom, Paramount, Purdue, Pyxis, Recaro, ResMed, Supernal, and the U.S. Navy.

• CTA Center: CTA celebrates its 100-year history and sparks innovation with a 3D activation. Reflect on the past, understand the journey, and discover what lies ahead at LVCC, Grand Lobby.
• Official CES Store: The Official CES Store is back for 2024, offering high-quality, branded goods to CES attendees. Find it at LVCC (Grand Lobby, West Hall, Central Plaza) and Venetian.
• Dassault Systemes: Witness the virtual twin of the human heart aiding doctors in understanding heart diseases and simulating complex heart procedures. Find it at LVCC, North Hall, #8705.
• Exeger: Exeger showcases Powerfoyle, a unique solar cell converting all forms of light into electrical energy. Visit Venetian, Hall A-D, #53713.
• Garmin: Garmin highlights health and fitness accessibility features, along with Autoland, the world’s first certified system to land aircraft. Check it out at LVCC, West Hall, #3519.
• Goodyear: Goodyear brings its iconic blimp, showcasing sustainability and mobility innovation at LVCC, West Hall, #4917.
• Honda: Honda introduces the Motocompacto, a compact, folding, and portable electric mobility device at LVCC, North Hall, #10015.
• Indy Autonomous Challenge: The global innovator in autonomous racing returns to push the boundaries at LVCC, West Hall, #5901, and Las Vegas Motor Speedway.
• Innovation Awards: Explore the CES Innovation Awards Showcase at Venetian, Level 2, #56332, recognizing this year’s hottest products.
• Kangsters Wheely-X: Discover the stationary fitness trainer for wheelchair users at Venetian, Eureka Park, #62919.
• Netflix: Experience the 3 Body Problem from the sci-fi drama series at LVCC, Central Hall, #17048.
• SK: SK hosts an interactive amusement park booth design (SK Wonderland) at LVCC, Central Hall, #18730.
• Startups: Uncover over 1200 promising tech pioneers and startups in Eureka Park and on the Startup Stage at Venetian Expo, Hall G.
• CTA Foundation Pitch Contest: Health Tech: Witness eight startups competing for the grand prize in health tech on Jan. 10, 2 PM, Venetian, Eureka Park, Startup Stage.
• Eureka Park Accessibility Contest Winners: Visit the winners of the CTA Foundation Accessibility contest, including Concha Labs (60448), OneCourt (60450), DreamFace (60452), Glidance (60454), and VisionAid (60259).
• Shark Tank Open Call: Join the Shark Tank Open Call on Jan. 12, 9 AM, Venetian, Level 1, Room 101.
• Supernal: Supernal unveils its first eVTOL at CES 2024 at LVCC, Diamond Lot, #DL-110.
• TSA PreCheck® Enrollment Event: The event takes place at LVCC, North Hall, #9671.
• Valeo x BMW: Experience a teleoperation solution from a cockpit with high reliability at LVCC, Silver 3.
• Vizio: Vizio brings the VIZIO bus to CES at LVCC, Central Plaza, #CP-42.
• Walmart: Walmart showcases a 10,000 square foot immersive exhibit highlighting the next generation of retail at LVCC, Central Plaza, #CP-12.