Today, Apple Tower Theatre is opened in the historic Broadway Theater District of downtown Los Angeles. Apple also launched Today at Apple Creative Studios, a global initiative that will provide hands-on experience and mentorship to young creatives.
Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. Upon the closing of its doors in 1988, the space has lain empty and unused. Apple collaborated with preservationists, restoration artists, and the City of Los Angeles to preserve and restore the theater’s beauty and grandeur.
After walking through the Broadway doors, guests enter the monumental lobby inspired by Charles Garnier’s Paris Opera house, featuring a grand arched stairway with bronze handrails flanked by marble Corinthian columns.
In the heart of the store is the Forum and signature video wall, sitting underneath the fully restored arch and surrounded by the theater’s original balconies. The Forum will be home to Today at Apple, where free daily sessions led by Apple team members and members of the local creative community provide inspiration and teach practical skills. The expansive auditorium, surrounded by embellished arched bays and restored bronze, displays all products, including the all-new iMac, iPad Pro, and Apple TV 4K.
Two new elevators have been installed in the theater, welcoming all customers to every level of the new store.
Apple Tower Theatre is open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday