ASAI Bangkok Sathorn made its mark on the city’s hotel landscape with a vibrant event known as The Hamlet Block Party: ASAI x Aperol Neighbour-Fest. This two-day festival, designed to underscore the hotel’s ties to the local community and showcase its commitment to collaboration and community engagement, took place from May 27 to May 28, 2023.
The festival brought together various trendy establishments along Sathorn Sois 10 and 12, situated near Bangkok’s central business district. The event featured a diverse array of pop-up dining, drinking, entertainment, and artistic experiences, both within the hotel premises and throughout the surrounding neighborhood.
Some of the renowned local eateries and bars, including Le Café des Stagiaires, ModKaew Wine Bar, Kai New Zealand, XII Mediterranean, Bardo, Mezcal, and Cetara, offered exclusive promotions on their food and beverage menus during the occasion. Live performances from local bands and DJs, including an enchanting drag show at Mezcal, also graced several of these venues.
In line with ASAI Bangkok Sathorn’s ambition to become a lively community hub, the hotel curated various engaging activities. These included a pop-up burger stand by Little Market, a distinctive Burmese lunch experience led by guest chef Lady GooGoo, an evening DJ party and cocktail event featuring Aperol, an art exhibition showcasing the works of local artists, and a series of interactive workshops. Noteworthy workshops included a latte art session led by Rocket Coffeebar, a sustainable ‘BioPlastic’ product crafting workshop by Hutsama, and a creative photography workshop led by the esteemed photographer Phichai Kaewvichit, who once worked as a motorcycle taxi rider.
The event also hosted an exclusive dining experience by guest chefs Bo Songvisava and Dylan Jones, the masterminds behind the innovative restaurant concept ERR Urban Rustic Thai at ASAI Bangkok Sathorn. Their exquisite Thai cuisine, created using seasonal and sustainable ingredients, wowed diners. Bo.Ian, their former venture, had previously earned a Michelin Star for a similar culinary approach.
Food enthusiasts were also treated to an exclusive Trattoria Sunday Brunch, thoughtfully crafted by guest chefs Manuelo from Giglio and Miro from Cetara.
Mr. Siradej Donavanik, Vice President of Development Global at Dusit International and Head of Culture for ASAI Hotels, remarked, “This event encapsulates the core of the ASAI experience. At ASAI, our mission is to facilitate the ‘Live Local’ concept for our guests, fostering meaningful connections with our neighbors to create exceptional experiences for both visitors and locals. The resounding success of the Hamlet Block Party underscores this community-centric approach, and we are thrilled to have hosted an unforgettable gathering for all who participated.”
ASAI Hotels, a distinctive lifestyle brand under Dusit International, a prominent Thai hotel and property development company, is designed to connect curious, millennial-minded travelers with authentic local encounters in vibrant neighborhoods worldwide. The brand’s foundation is built upon four core pillars: Thoughtful Essentials, Common Areas, Locally Inspired, and Connected Community.
Following the successful launch of the initial ASAI-branded property, ASAI Bangkok Chinatown, in September 2020, situated in the heart of Bangkok’s renowned Chinatown district, the brand continues its momentum with ASAI Bangkok Sathorn. This new property aims to build upon its predecessor’s triumph by immersing guests in another dynamic neighborhood, celebrated for its collection of trendy bars and restaurants. Just a brief five-minute walk from the Saint Louis BTS (Skytrain) Station and a short distance from the bustling Silom Road on Sathorn Soi 12, ASAI Bangkok Sathorn features 106 thoughtfully designed compact rooms, each emphasizing essential comforts such as cozy beds, invigorating showers, high-quality amenities, and efficient workspaces equipped with USB charging stations. The property’s communal area is a welcoming and spacious space that includes a cozy local bar, a comfortable co-working zone, and the aforementioned ERR Rustic Thai Dining.
To commemorate its grand opening, ASAI Bangkok Sathorn is offering an exclusive room package starting at just THB 2,500 net per night for a Cosy King or Twin Room, complete with breakfast. This special offer is open for bookings from now until June 30, 2023, for stays through September 30, 2023.
