FuelFest to Launch First Annual Bay Area Event at Alameda County Fairgrounds

FuelFest, the international automotive and music festival, is bringing its high-profile event to the San Francisco Bay Area for the first time. Set to take place on Saturday, May 31, at the Alameda County Fairgrounds in Pleasanton, CA, the event will run from 2 p.m. to 9 p.m. General admission starts at $35, with free entry for children aged 12 and under.

Since its inception in 2017, FuelFest has hosted events in cities across the United States and around the world, including Los Angeles, Dallas, West Palm Beach, Tokyo, London, and Abu Dhabi. The festival combines elements of car culture with live music, celebrity appearances, and motorsport demonstrations. Actor Cody Walker, brother of the late Paul Walker and co-founder of FuelFest, is expected to appear.

This year’s event will feature over 600 custom, exotic, and rare vehicles, along with live drifting demonstrations, ride-along opportunities, and appearances by cars used in the Fast & Furious film series. Fans can also explore interactive exhibits and get a closer look at the action in FuelFest’s open-access drift pits.

New to this edition are two themed showcase areas. Taste of Tokyo offers a look into Japanese car culture with vehicles commonly found in Tokyo’s street scene, while the People’s Choice Paddock gives attendees the opportunity to vote for their favorite car, with the winner announced on stage.

In addition to general admission, FuelFest offers VIP access with benefits including early entry, exclusive merchandise, and special event giveaways. FuelClub members also receive early admission and other perks.

A portion of proceeds from FuelFest supports Reach Out WorldWide (ROWW), the disaster relief nonprofit founded by Paul Walker in 2010 and now operated by Cody Walker. The organization was created to fill the gap between the availability of skilled resources and the need for timely disaster response. Through its partnership with FuelFest, ROWW has raised over $700,000 to support relief efforts in areas affected by natural disasters, including recent deployments to North Carolina, Florida, Hawaii, and Türkiye.

FuelFest’s 2025 World Tour will continue across major U.S. cities including West Palm Beach, Tampa, Dallas-Fort Worth, Los Angeles, San Francisco Bay Area, Atlanta, and Phoenix.