Mark the calendar for August 14 through 16, 2026, because D23: The Ultimate Disney Fan Event presented by Visa is heading back to the Anaheim Convention Center, and once again the show floor is turning into a shopper’s paradise. If past years are any indication, this is the weekend serious collectors and casual fans alike plan their whole year around, and the 2026 retail lineup gives them plenty of reasons why.
Below is a breakdown of every stop worth hitting, plus the tools fans will want in their back pocket to actually get through the doors.
The Shopping Lineup
D23 Marketplace. Think of this as home base. It is packed with collectibles tied to Disney’s biggest franchises, from a 25th anniversary Princess Diaries collection to Star Wars and Marvel gear, plus global Parks merchandise and the comeback of Disney Fine Art. Pin hunters get their own dedicated space this year too: the brand new D23 Marketplace Pin Store, which rolls out fresh designs every single day of the event. There is also a photo and medallion counter nearby for anyone chasing a personalized keepsake. Getting in means joining a virtual queue, with standby lines opening once boarding groups run out (the photo counter is standby only from the start). Everything runs cashless, and mobile checkout is available to speed things along.
Disney Store. The classic Disney Store booth is coming back with some genuinely fresh drops, including a Disney x Formula 1 line, the Blooms by Disney collection, exclusive plush, and a sneak peek at a new SkinnyDip London partnership. It is also doubling as an experience this year, with a giant walk in claw machine for photos and a small window for meeting Disney Artists, who will be doing sketches and signings. Fans hoping to snag one of those artist slots need to register in the D23 app before Friday, July 24 at noon PT. Badge scanners at the entrance are also handing out a free tote or sticker while they last. The catch is that shopping here works differently than the other booths: it is QR code based, so items get shipped to your home through DisneyStore.com rather than handed to you on the spot. Anything left unsold after the event moves online starting August 17 at 8 a.m. PT.
The Walt Disney Company Store. Now in its second year, this one splits into two locations. The main store is the exclusive home for this year’s official D23 event collection, built with RSVLTS, Spirit Jersey, Nike, and Loungefly. There is also a genuinely cool tie in with the Walt Disney Archives: a collection built around Suite 3H, Walt’s actual Burbank office, plus lines celebrating animated rivalries, iconic Studio landmarks, and a HARVEYS collaboration made from recycled seatbelts pulled from the old Soarin’ Over California ride vehicles. Next door, the Pin Store handles the serious collectors with mystery boxes, framed sets, and a new pin catalogue dropping daily. Friday requires a virtual queue at the main store; Saturday and Sunday shift to standby only. The Pin Store sticks with virtual queue the whole weekend, though it does keep physical registers open specifically for the framed sets.
Mickey’s of Glendale. This is the one for fans obsessed with the design side of the parks, since it is technically the retail arm of Walt Disney Imagineering itself. Expect Imagineer designed merchandise and a Pin Store releasing new limited runs every day. Both locations run on virtual queue with standby kicking in later.
Disney .YNSD. Completely new for 2026, this is less a traditional merch stand and more of a streetwear label, built around the design culture inside Imagineering under the tagline “Imagine the Rest.” Expect apparel and accessories with a more fashion forward, lifestyle feel than the typical park tee. Access is virtual queue, cashless, mobile order only.
Disney Studio Store Hollywood. A smaller but stylish stop themed around old school Hollywood glamour, this year anchored by a collection celebrating the El Capitan Theatre’s Centennial. New pins drop across all three days.
Disney Publishing Books and Brew. Bookish fans should not skip this one. It is loaded with new releases, from graphic novels to autobiographies and guidebooks, alongside tarot decks, book nook kits, and a running schedule of author signings. There is also a coffee angle this year, with a Disneyland Resort blend from Joffrey’s for a sip and shop vibe, and Penguin Random House is throwing in freebies like art prints and tote bags with purchase. This is one of the few spots that just uses a standard line rather than virtual queue, though signing slots are booked through the app.
The Disney Experiences Auction, Rare and Remarkable Finds. This is the headline new addition for 2026. On Sunday, August 16, Disney is running an actual auction, open to people at the event and to bidders watching online. Before bidding opens, fans can walk through a preview showroom to see the props, artwork, and one of a kind park and resort items up for grabs, some of which are also available to simply buy on the spot. Given how rare this stuff is, do not expect refunds or exchanges here.
Everywhere else on the floor. Loungefly, Spirit Jersey, Little Words Project, and Citizen watches are all bringing D23 exclusive drops, and brands like Just Play, Wizards of the Coast, Topps, NECA, KidRobot, Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, and RSVLTS will have new product on shelves too. Lorcana players should head straight for the Ravensburger Store, which is exclusively virtual queue this year with zero standby option, for the new 2026 D23 card collection and a Winnie the Pooh themed playmat.
Getting Through the Door
Everything runs through two apps: the Disney D23 app and the Disneyland Resort app. Download both ahead of time.
Most of the popular locations use a virtual queue system. Boarding groups open twice daily, at 6 a.m. PT and again at 1 p.m. PT, and only fans within 90 miles of the convention center can join. Groups are capped at two people, one line at a time, and slots do fill up fast, so being ready right when the window opens matters. Getting a boarding group also does not mean instant entry; there is usually still a short wait once called. Standby lines open up later at some locations, but only after the virtual queue slots run dry.
Worth flagging: Ravensburger is new to the virtual queue system this year, meaning there is genuinely no way to shop there without a timeslot, unlike in past years.
Two other tools make the actual shopping faster. Mobile Order lets fans place and pay for an order through the Disneyland Resort app once they have been called into an eligible store, then just wait for a pickup notification instead of browsing shelves. Mobile Checkout works more like a self service scanner: scan a barcode, add it to your cart in the app, pay, and show your confirmation code to a Cast Member on the way out instead of standing in a checkout line.
Between the new auction, the streetwear debut, and Ravensburger’s queue change, this year’s shopping lineup has more moving pieces than usual. The best move for anyone attending is to have both apps downloaded and ready well before the gates open.