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Madonna holds an exclusive Pride Event – WoW, FINALLY ENOUGH LOVE

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On the night of June 23, Madonna, who is known for her Pride Month activations and championing LGBTQ rights throughout her career, once again outdid herself with an LGBTQ celebration at Terminal 5 in New York. The show was also in celebration of FINALLY ENOUGH LOVE, Madonna’s 16-track career-spanning remix compilation album, released on streaming this week.

Madonna, WoW FINALLY ENOUGH LOVE Pride Party
Madonna, WoW FINALLY ENOUGH LOVE Pride Party (Ricardo Gomes)

Madonna was joined by renowned drag queens Violet Chachki, Bob the Drag Queen, Pixie Aventura, and Laganja Estranja who arrived at the event on the Gaultier double-decker Pride bus. 

Lola Leon
Lola Leon (Hunter Abrams/BFA.com)

Bob the Drag Queen served as MC of the show, with tongue-in-cheek skits featuring audio soundbites of Madonna supporting the LBGTQ community throughout the years. Laganja performed an epic rendition of “Vogue,” where she was joined by Jose Xtravaganza, one of Madonna’s dancers on the Blond Ambition tour. Saucy Santana fired up the audience with a performance of his hit song “Walk.”

Madonna thrilled the crowd when she joined Tokischa on stage to perform “Hung Up on Tokischa.” She then gave an electrifying performance alongside Saucy Santana to a remixed version of his song “Material Gwerll” with new lyrics. David Banda, Madonna’s son, joined the show on multiple occasions as a dancer, delivering added energy and excitement. Madonna, joined by all of the performers, ended the night with a show-stopping performance of “Celebration.”

For the “Material Gwerll” remix debut, Madonna wore a custom-made Versace suit dress complete with custom hand-painted Versace pins in pride colors. The look was a nod to her original “Material Girl” music video where the dancers were dressed in tuxedos, with Madonna wearing the iconic pink dress, which Saucy’s look paid homage to. 

M·A·C Cosmetics VIVA Glam provided Madonna-inspired touch-ups to amp up all beauty looks for guests. Madonna said of the partnership, “Pride and M·A·C Cosmetics go hand-in-hand. In 27 years, the M·A·C Viva Glam Fund has raised over half a billion dollars and partnered with NGO’s all over the world to end HIV/AIDs. Together, we have made much progress and will not give up.  This year M·A·C partnered with my dear late friend Keith Haring, known for his activism artwork, which M·A·C used to create a special edition of the VIVA GLAM lipstick. Tonight, we are here to celebrate HIS life, YOUR life, and stand by the LGBTQIA+ community to protect their rights for the same equality we ALL are owed. Don’t ever be afraid to EXPRESS YOURSELF! VIVA GLAM.”

Guests sipped on Madonna-inspired cocktails by Belvedere Vodka, including The Material Girl and Into The Groove. Food was served from Made in NY Pizza and Big Gay Ice Cream. Support partners also included Linktree, WoW, and The Sandbox. 


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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