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Emperor Entertainment Group announces its Metaverse project, Hertz City, led by Hins Cheung 

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Emperor Entertainment Group (EEG) announces its Metaverse project, Hertz City.  The virtual city in the Sandbox Metaverse leads by artist Hins Cheung who will play the role of Mayor Hins.  Designed as a game in the Sandbox Metaverse, Citizens of Hertz City can expect games, singing sessions, contests and even collaborate on a new song with their favorite artists.

Emperor Entertainment Group announces its Metaverse project, Hertz City, led by Hins Cheung
Emperor Entertainment Group

Hertz City will be supported by MetaTimes (a subsidiary of VAR LIVE and Times Capital), where they will put their experience in game development and fintech into the project.

Shirley Hughes, the CEO of the Group, said at the press conference: ‘The Metaverse is the new frontier of the ever-growing digital world. EEG has been re-inventing itself with multimedia entertainment innovations. Narrowing down the boundary between artists and fans. To further provide our users with more enhanced entertainment experiences. It is our goal to work with more professional partners to expand our presence in the metaverse.’

Hertz City - Emperor Entertainment Group
Hertz City – Emperor Entertainment Group

The Soul of Hertz City –

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Hins Cheung, a Singer, Songwriter, Producer & Restaurateur

Well known for helping aspiring artists, the multiple award-winning singers – Hins Cheung, will take on the role of Mayor Hins of Hertz City where he will be providing his guidance and sharing his experience growing as an artist.

Additionally, Mayor Hins will organize events, hold virtual concerts and interact with citizens. The experience? – A new and immersive way for fans to be closer with their idols and share the music and entertainment-related materials internationally.

Hertz City - Emperor Entertainment Group
Hertz City – Emperor Entertainment Group

Exclusive Privileges Come along with the Hertz NFT

Hertz NFT collection consists of 8121 unique artwork carefully curated by Hins Cheung, EEG, and team members of MetaTimes. Hins Cheung is the first artist of many to enter this project and Emperor Entertainment Group plans to continually integrate corporate value into this project and other artists will be brought on board in the future. NFT holders will enjoy many benefits such as priority for subsequent projects, exclusive features in the Hinsland Metaverse, and real-world benefits such as priority access to concert tickets and merchandise.

Emperor Entertainment Group
Emperor Entertainment Group

In Hertz City, everyone can be a music creator and every user can enjoy an auditory carnival for free. Aspiring singers will be able to showcase their talents, get in touch with music producers and expand their network (e.g access to sponsors, record deals, advertising).

The AMA (ask me anything) session will be held on the 10th June 2022 at Discord (@hertz) Stage Channel at HKT at 9 pm. The session will be open to joining freely @hertz.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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