HomeExpo 2020 DubaiMoroccan star Hatim Ammor performed songs from his latest album at Expo...

Moroccan star Hatim Ammor performed songs from his latest album at Expo 2020 Dubai

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An incredible evening of music and lights illuminated Expo 2020 Dubai as one of Morocco’s most celebrated pop stars, Hatim Ammor, took to the Jubilee Stage on the World Expo’s first night.

Morocco: Heartbeats of the Moroccan Pop Scene - Hatim Ammor, Expo 2020 Dubai.
Morocco: Heartbeats of the Moroccan Pop Scene – Hatim Ammor, Expo 2020 Dubai. (Photo by Mahmoud Khaled/Expo 2020 Dubai)

Ammor captivated audiences with performances of distinctive songs that draw on his Moroccan heritage, including Alawal, Mchiti Fiha and Hsebni Tamaa. He also performed songs from his latest album, Bala Onwan, which topped the charts in North Africa.

Visitors danced the night away to rhythms that blended past and present, appealing to the tastes of Moroccans and Arabs from across the region. The musical styles varied, with songs such as Albak Yemchi Lhalo and Hasdouna infused with international pop influences.

Morocco: Heartbeats of the Moroccan Pop Scene - Hatim Ammor, Expo 2020 Dubai.
Morocco: Heartbeats of the Moroccan Pop Scene – Hatim Ammor, Expo 2020 Dubai. (Photo by Mahmoud Khaled/Expo 2020 Dubai)

Ammor’s career began when he entered a singing competition on the Noujoum wa Noujoum programme, before entering and winning the Casting Star show. He is now one of the biggest-selling pop stars in Morocco, with singles such as Mchiti Fiha garnering more than 100 million views on YouTube, while his songs have collectively attracted upwards of 250 million views. Ammor also collaborated with Enrique Iglesias, Descemer Bueno, El Micha and RedOne for the Arabic version of hit international song Nos Fuimos Lejos.

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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