illycaffè, today announced the introduction of illy Instant Coffee to the U.S. Coffee lovers can choose from two roasts, Classico, with a smooth and mild taste, and Intenso, full bodied and intense with notes of deep cocoa.
illycaffè is an Italian family business, founded in Trieste in 1933. The company also founded its University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product.
illy Instant Coffee has been loved throughout Europe and Asia for years, and we are now delighted to bring it to America as yet another convenient way to enjoy all that our legendary Arabica blend delivers to the cup,” said Massimiliano Pogliani, CEO of illycaffè. “This is an instant coffee that stands apart in offering beautifully balanced taste and fragrant aromas, and the only instant coffee that meets the standards that we demand and our loyal customers expect and deserve.”
illy Instant Coffee is packaged in a slim 95 gram soft can and available through illy’s e-shop – www.illy.com and in illy Caffè locations and Shops for a retail price of $9.00.