Victoria’s Secret has just unveiled The Icon by Victoria’s Secret collection, and it’s making waves with its focus on celebrating women and their diverse styles. This new line includes an array of bras, panties, and lingerie designed to accentuate your natural figure while maintaining that signature seamless look we all adore.
At the heart of this campaign is the Icon by Victoria’s Secret Push-Up Demi Bra, a game-changer featuring cutting-edge lifting and shaping technology tailored to enhance your unique shape. Crafted with lace that vanishes discreetly under your clothes, it also boasts light push-up padding, a smoothing wing, and fully adjustable, convertible straps for ultimate comfort and versatility.
But what truly sets this campaign apart is its star-studded cast. You’ll spot iconic figures like Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski, alongside the return of legendary models like Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel. The campaign captures the essence and power of each woman, thanks to the lens of acclaimed photographer Mikael Jansson and the styling expertise of Camilla Nickerson.
Victoria’s Secret isn’t stopping there. They’re also launching “The Tour,” a reimagined fashion show set to premiere this fall, which will spotlight emerging global creatives and feature some of the talents from this campaign.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, is thrilled about this new collection. She said, “We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”
As for pricing, you can get your hands on pieces from The Icon Collection starting at $18.50 for panties, $54.95 for bras, and $34.95 for lingerie. The range covers sizes from 32A to 44DDD, XS to XXL. With its classic logo design featured on panties, slips, and robes, this collection is poised to become your new signature style.
If you’re eager to get your hands on these pieces, keep an eye out for their availability in international retail locations and online. Launch dates for different regions will be announced soon.
Models:
Adut Akech
Hailey Bieber
Gisele Bundchen
Naomi Campbell
Paloma Elsesser
Sui He
Adriana Lima
Emily Ratajkowski
Candice Swanepoel
Photographer: Mikael Jansson
Stylist: Camilla Nickerson