HomeNewsEntertainmentThe Upside Down will take over 14 countries through 15 landmarks

The Upside Down will take over 14 countries through 15 landmarks

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Ever since 1983, when a test subject in a Hawkins, Indiana lab named Eleven ripped open a portal between Hawkins and the Upside Down (a terrifying alternate dimension beneath the surface of this small town), similar rifts have been opening up in the most unexpected places. Now, they’re officially in our world too. 

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A photo of the rift in Milan, Italy
A photo of the rift in Milan, Italy

In celebration of the upcoming return of Stranger Things, rifts will start appearing on some of the most iconic monuments around the globe. The Upside Down will take over 14 countries through 15 landmarks including the Empire State Building in New York City; Bondi Beach in Australia; Duomo Square in Milan; Malecon Barranquilla in Colombia; the Gateway of India in Mumbai; Menara Kuala Lumpur in Malaysia; Al-‘Ula National Monument in Saudi Arabia; Cologne Media Park in Germany; XBox Plaza in Downtown Los Angeles; Wawel Castle in Krakow, Poland; Medborgarplatsen in Stockholm; and the Guggenheim Museum, Bilbao; Telefónica building, Gran Vía 28, Madrid; and Plaza del Callao, Madrid in Spain. Other locations include Shoreditch, London and Tokyo, Japan.

A photo of the rift at Wawel Castle in Krakow, Poland
A photo of the rift at Wawel Castle in Krakow, Poland

A visual spectacle and light show of unprecedented size and scale, fans everywhere will be able to witness in real time as giant rifts to the Upside Down open up around the world. Here are a few highlights of what to expect:

A photo of the rift at the Gateway of India
A photo of the rift at the Gateway of India (Netflix)
  • In NYC on May 26, a crack will start to grow on the southern facade of the Empire State Building as a massive rift opens, transporting onlookers into the Upside Down through an incredible visual spectacle. Local fans are also invited to watch in person – for a hint at the best vantage point, study up on your local coordinates (40.7411 N 73.9894 W). Eighties vibes will be in full gear, along with a lot more surprises.
  • In Milan, after the sun goes down at 9:45pm CET on May 26 in the iconic Duomo Square, a spectacular rift will open on the facade of the historic Palazzo Carminati, allowing fans to witness the Upside Down unfolding right before their eyes. The next morning, Duomo Square will transport visitors back to the 80s with throwback brand logos on display and multiple dedicated themed fan experiences. 
  • At Australia’s iconic Bondi Beach at 5am AEST on May 27, a mysterious and forbidding gateway to an alternate dimension will open up on the golden sands. The large gaping portal will appear overnight, complete with deep vines and a glowing red core. Scientists in hazmat will patrol the area while lifeguards will set up a safe perimeter around the scene.
A photo of the rift at the Telefónica building in Madrid, Spain
A photo of the rift at the Telefónica building in Madrid, Spain

Eleven and her friends have captured imaginations from the very beginning and we love putting fans inside the story, taking them through the Upside Down and into an alternate reality. Whether it’s the Stranger Things Experience, or these larger-than-life rifts, we’re excited to open up the universe of the show for viewers around the globe.  

A photo of the rift at the Empire State Building in NYC
A photo of the rift at the Empire State Building in NYC (Netflix)
Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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