Netflix House Dallas is officially open at Galleria Dallas, a MetLife Investment Management property, marking the brand’s second permanent fan destination. Built as a year round hub where culture meets content, the 100,000 plus square foot space lets fans explore, eat, play and shop their favorite Netflix worlds IRL. The project was powered by the city itself, with around 270 local residents contributing to development and construction and nearly 300 people now employed at the location.
Dallas creativity is woven directly into the building. Local artist Jeremy Biggers brought the vision to life with two massive murals, one anchoring the Red Envelope exterior entrance and another welcoming guests from the mall side. The artwork blends iconic Netflix characters into bold mash ups featuring Bridgerton, Stranger Things, Wednesday, Squid Game, ONE PIECE, La Casa de Papel, Big Mouth and more.
To celebrate the opening, Netflix threw a full scale housewarming that leaned hard into Texas energy. Guests were surprised by an appearance from America’s Sweethearts, the Dallas Cowboys Cheerleaders, enjoyed local inspired bites at the Netflix BITES restaurant and lined up for photos with a giant cowboy boot moment that nodded to the state’s roots.
The guest list matched the moment. Netflix talent in attendance included Stranger Things stars David Harbour, Cara Buono, Joe Chrest and Jake Connelly, Virgin River leads Alexandra Breckenridge and Zibby Allen, YaYa Gosselin from the locally filmed We Can Be Heroes, Selling Sunset’s Christine Quinn, Squid Game The Challenge contestants Perla Figuereo and Jeffrey Figuereo, Love Is Blind couples Brett Brown and Tiffany Pennywell plus Daniel and Taylor Hastings and WWE Raw standouts Raquel Rodriguez and Roxanne Perez. They were joined by Texas dignitaries along with Netflix Chief Marketing Officer Marian Lee and Greg Lombardo, Vice President of Netflix Experiences.
The move feels right at home for the streamer. Netflix has deep roots in Texas, having filmed projects like America’s Sweethearts Dallas Cowboys Cheerleaders, We Can Be Heroes, Selena y Los Dinos, Love Is Blind Season 3, Cheer, Cristela Alonzo Upper Classy, Spy Kids Armageddon, Jeff Dunham Beside Himself and America’s Team The Gambler and His Cowboys.
Netflix House is designed as a next level entertainment space where stories break free from the screen. Entry is free, with a mix of complimentary and ticketed games, immersive experiences, photo moments, a full restaurant and a retail shop. Dallas visitors can rep the city with exclusive Netflix House merch only available at this location, alongside drops inspired by fan favorite titles.
Netflix House Dallas is now open to the public, inviting fans to step inside and experience their favorite stories brought to life.
The momentum continues with Netflix House Philadelphia opening last month and a third location slated to land in Las Vegas in 2027.
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