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SHISEIDO will be launching the ULTIMUNE™ Power Infusing Concentrate III in July

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SHISEIDO will be launching the ULTIMUNE™ Power Infusing Concentrate III, on July 1, 2021 (single item with 3 varieties).  With a new enhanced formula and packaging, the serum is a renewal of the iconic serum ULTIMUNE Power Infusing Concentrate N.

In 2014, the SHISEIDO launched ULTIMUNE as the brand’s symbolic item and renewed it in 2018.  ULTIMUNE’s renewal is powered by The Lifeblood™.  This new development works with ULTIMUNE’s unique new ImuGenerationRED Technology™ helps strengthen skin’s inner defenses now, and into the future. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance.  The product contains no parabens (preservatives).  When using with other serums, it is best to first apply this serum.  Push the pump twice to dispense formula onto palm of hand and smooth evenly over face.

The brand now offers the “ULTIMUNE FOUNTAIN” refill service for its ULTIMUNE serum at the brand’s flagship store, SHISEIDO GLOBAL FLAGSHIP STORE.  The same service will be available for the renewed SHISEIDO ULTIMUNE Power Infusing Concentrate III. This service allows customers to bring in their used bottles, clean them in a hygienically controlled environment, and refill them under thorough hygiene management.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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